REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

 FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

 PUBLISHER

Liburkina L. M.

 SITE SECTIONS

Main page

Editorial staff

Editorial policy

Annotated catalogue (2011)

Annotated catalogue (2012)

Annotated catalogue (2013)

Annotated catalogue (2014)

Annotated catalogue (2015)

Annotated catalogue (2016)

Annotated catalogue (2017)

Annotated catalogue (2018)

Annotated catalogue (2019)

Annotated catalogue (2020)

Annotated catalogue (2021)

Annotated catalogue (2022)

Annotated catalogue (2023)

Annotated catalogue (2024)

Thematic sections of the journal

Proceedings of scientific conferences

BUSINESS INFORM №6-2018

The title and content

ABSTRACTS AND INFORMATION ABOUT AUTHORS

56

Section: Management and Marketing
UDC 332.1:338.49
Lysytsia N. M., Bielikova N. V., Martynenko M. V.
Peculiarities of Branding as an Instrument of Strategizing the Socio-Economic Development of Territories (p. 393 - 400)
The article is concerned with features of branding in strategizing of the socio-economic development of territories. The essence and features of using the basic elements of branding in the semantic field of strategizing the socio-economic development of territories are disclosed; an analysis of use of elements of branding in strategies of the socio-economic development of cities and regions of different world countries is carried out; a logical scheme of adaptation of branding to the needs of strategizing the socio-economic development of territories is proposed; a focus-group interview with the inhabitants of Kharkiv is conducted; the potential content («key vocabulary») for strategizing the development priorities of Kharkiv is suggested. The «key vocabulary», according to the results of the survey of residents of Kharkiv, include: active lifestyle, innovativeness; pride, care, confidence, purposefulness, joy, serenity, brightness, hope; development, dynamism, professional and personal self-realization; developed infrastructure, history and culture, architectural monuments, parks, wide streets.
Keywords: branding, instrument, strategizing, socio-economic development, «key vocabulary», territory.
Fig.: 2. Tabl.: 2. Bibl.: 24.

Lysytsia Nadiia M. – Doctor of Sciences (Sociology), Professor, Professor, Department of Marketing, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Bielikova Nadiia V. – Doctor of Sciences (Economics), Professor, Academic secretary, Research Centre for Industrial Problems of Development of NAS of Ukraine (2 floor 1-a Inzhenernyi Ln., Kharkiv, 61166, Ukraine)
Email: [email protected]
Martynenko Maryna V. – Doctor of Sciences (Economics), Associate Professor, Professor, Department of Economics, Enterprise Management and Logistics, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Reference to this article:
Lysytsia, Nadiia M., Bielikova, Nadiia V., and Martynenko, Maryna V. (2018) “Peculiarities of Branding as an Instrument of Strategizing the Socio-Economic Development of Territories.” Business Inform 6:393–400.

 FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

 INFORMATION

The Plan of Scientific Conferences

 OUR PARTNERS

Journal «The Problems of Economy»