BUSINESS INFORM №6-2018

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49

Section: Information Technologies in the Economy
UDC 339.1
Matselukh N. P., Opolinska V. V.
The Topical Pricing Issues in the Development of E-Commerce and E-Trade (p. 349 - 355)
The article is aimed at defining problematic issues of pricing in the development of e-commerce and e-trade in order to improve the methodological instrumentarium and implementation of innovative marketing policy of trading enterprises, carrying out sales operations in online mode. It is determined that the development of strategic orientations of price policy should provide conditions for achievement of the set goals in terms of trade enterprise, relying mainly on market methods of determining the basic price level, conditions and sizes of their differentiation, and appropriate adjustment as to changes in supply and demand. The concepts of «e-commerce» and «e-trade» have been divided. It is determined that the correct pricing requires constant up-to-date information that will ensure efficient use of the potential of trading enterprises and maintain stable relationships with existing buyers.
Keywords: e-trade, e-commerce, pricing, pricing principles, pricing methods, price policy.
Fig.: 2. Tabl.: 3. Bibl.: 15.

Matselukh Nataliia P. – Doctor of Sciences (Economics), Professor, Director, Educational and Scientific Institute for Accounting, Analysis and Audit of the National University of SFS of Ukraine (31 Universytetska Str., Irpіn, Kyiv region, 08201, Ukraine)
Email: [email protected]
Opolinska Viktoriia V. – Applicant, Department of Accounting and Consulting, State Tax University (31 Universytetska Str., Irpin, Kyiv region, 08205, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Matselukh, Nataliia P., and Opolinska, Viktoriia V. (2018) “The Topical Pricing Issues in the Development of E-Commerce and E-Trade.” Business Inform 6:349–355.

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