BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

SITE SECTIONS

Features of the Management, Recognition, and Protection of Intellectual Property Objects: Risks and Challenges of Modernity
Naychuk-Khrushch M. B., Konakhovych V. I.

Naychuk-Khrushch, Marta B., and Konakhovych, Vasyl I. (2025) “Features of the Management, Recognition, and Protection of Intellectual Property Objects: Risks and Challenges of Modernity.” Business Inform 5:504–514.
https://doi.org/10.32983/2222-4459-2025-5-504-514

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 0

Download article (pdf) -

UDC 330:338

Abstract:
The article examines key aspects of management, recognition, and protection of intellectual property (IP) objects in the context of the transformation of the global innovation environment. The article also identifies modern challenges facing intellectual property systems, particularly in the context of digitalization, the rapid development of artificial intelligence, the increase in cyberattacks, and violations of IP rights in the digital space. Special attention is paid to the necessity of updating legal mechanisms for recognizing new IP objects, especially those created with generative AI, which necessitates a reconsideration of approaches to authorship and rights protection. The article analyzes global trends in the development of institutional and legislative tools for IP protection, including the experiences of the EU, the USA, and recommendations from international organizations (WIPO, WTO). The reform of the intellectual property system in Ukraine has been examined, including the establishment of the National Intellectual Property Authority (Ukrainian National Office for Intellectual Property and Innovation – UANIPIO) and the legislative changes of 2023 aimed at strengthening legal protection. The risks associated with the shortcomings of intellectual property rights protection mechanisms, the proliferation of counterfeit products, legal uncertainty, and the complexities of transnational rights enforcement have been highlighted. The authors substantiate the necessity of a comprehensive approach to intellectual property management that includes not only legal recognition and protection of rights but also strategies for commercialization, digital monitoring, innovative cybersecurity, and international cooperation. The conclusions emphasize the importance of adapting the national intellectual property system to the conditions of war, economic instability, and global competitive pressures. The results obtained hold theoretical and practical significance for specialists in the fields of law, economics, intellectual property management, innovative development, and digital security. The presented conclusions can be used to enhance public policy in the field of intellectual property protection, particularly in the context of Ukraine’s integration into the European Union and the recovery of Ukrainian economy during the post-wartime period.

Keywords: intellectual property, legal protection, IP management, artificial intelligence, cybersecurity, legislative reform, international cooperation.

Fig.: 1. Bibl.: 21.

Naychuk-Khrushch Marta B. – Candidate of Sciences (Economics), Associate Professor, Lecturer, Department of Management and International Business, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]
Konakhovych Vasyl I. – Postgraduate Student, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]

List of references in article

“World Intellectual Property Report 2022: The Direction of Innovation“. Geneva : WIPO, 2022. https://www.wipo.int/en/web/world-ip-report/2022/index
“The Status of Intellectual Property in Russia and Ukraine“. New York : International Trademark Association (INTA), 2023. https://www.inta.org/resources/the-status-of-intellectual-property-in-russia-and-ukraine/
Karlash, Yu. “IP Protection in Ukraine During the Ongoing War“. Geneva : International Federation of Intellectual Property Attorneys (FICPI), 2022. https://ficpi.org/ip-news/ip-protection-ukraine-during-ongoing-war
“Top 10 Intellectual Property Challenges to Prepare for in 2025“. London : InspireIP, 2024. https://inspireip.com/top-10-intellectual-property-challenges/
“IP Trends in 2025: What to Expect and How to Prepare“. Stockholm : IamIP, 2025. https://iamip.com/ip-trends-in-2025-what-to-expect-and-how-to-prepare/
“Intellectual Property Trends and Possible Risk Solutions“. London : Lexology, 2024. https://www.lexology.com/library/detail.aspx?g=27c7352b-c768-46e3-ab4e-966fca7eba41
“Measures safeguarding Ukrainian intellectual property rights agreed by Commission and EUIPO“. EU LAW Life. 09.03. https://eulawlive.com/measures-safeguarding-ukrainian-intellectual-property-rights-agreed-by-commission-and-euipo/
“Dialogue on Intellectual Property Rights 2024: Ukraine - EU“. Kyiv : National Intellectual Property Office of Ukraine, 2024. https://nipo.gov.ua/en/ipr-dialogue-ua-eu-en/
Hudson, K., and Morgan, R. E. “Intellectual property protection and firm risk: How service transition and knowledge intensity mitigate the loss of strategic resources“. Journal of Business Research, vol. 188 (2025). DOI: https://doi.org/10.1016/j.jbusres.2024.115118
Ayerbe, C., Boulos, C., and Castellaneta, F. “Navigating protection mechanisms and innovation models: A literature-based configurational framework of intellectual property strategies“. Technovation, vol. 137 (2024). DOI: https://doi.org/10.1016/j.technovation.2024.103101
Yuan, B., and Li, W. “Legal infrastructures for firm innovation: Effects of intellectual property protection in the era of digital economy“. Finance Research Letters, vol. 71 (2025). DOI: https://doi.org/10.1016/j.frl.2024.106343
“Pidsumky roku 2023 - perspektyvy 2024 u sferi intelektualnoi vlasnosti“ [Results of 2023 - Prospects for 2024 in the Field of Intellectual Property]. IPSTYLE. https://ipstyle.ua/pidsumky-roku-2023-perspektyvy-2024-u-sferi-intelektualnoi-vlasnosti/
[Legal Act of Ukraine] (2023). https://zakon.rada.gov.ua/go/2974-20 #Text
“15 kvitnia nabere chynnosti Zakon shchodo posylennia zakhystu prav intelektualnoi vlasnosti“ [The Law on Strengthening the Protection of Intellectual Property Rights Will Come Into Force on April 15]. YuRLIHA. April 14, 2025. https://jurliga.ligazakon.net/news/218865_15-kvtnya-nabere-chinnost-zakon-shchodo-posilennya-zakhistu-prav-ntelektualno-vlasnost
Melnyk-Melnykov, P. H. et al. “Analiz dosvidu zakordonnykh ofisiv transferu tekhnolohii dlia formuvannia v naukovykh ustanovakh Ukrainy efektyvnoi systemy transferu tekhnolohii“ [Analysis of Foreign Tech Transfer Offices Experience for the Effective Tech Transfer System Formation in the Ukrainian Scientific Institutions]. Nauka, tekhnolohii, innovatsii, no. 2 (2019): 62-69. DOI: http://doi.org/10.35668/2520-6524-2019-3-07
“Stan innovatsiinoi diialnosti ta diialnosti u sferi transferu tekhnolohii v Ukraini u 2017 rotsi: analitychna zapyska“ [The State of Innovation and Technology Transfer Activities in Ukraine in 2017: analytical note]. Ministerstvo osvity i nauky Ukrainy. Kyiv, 2018. https://mon.gov.ua/static-objects/mon/sites/1/innovatsii-transfer-tehnologiy/monitoring-prioritet/stan-id-2017-f.pdf
Smith, J. Cybersecurity and Intellectual Property Protection: Emerging Threats and Solutions. Oxford: Oxford University Press, 2021.
Johnson, M., and Brown, K. Data Breaches and Cybersecurity: Protecting Digital Intellectual Property. Cambridge: Cambridge University Press, 2019.
“Cyber Threats and IP Protection: Strategies for Businesses“. World Intellectual Property Organization (WIPO). https://www.wipo.int/cybersecurity
“Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS)“. World Trade Organization (WTO). https://www.wto.org/trips
“Intellectual Property Protection in the EU Market“. European Union Intellectual Property Office (EUIPO). https://euipo.europa.eu

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster