BUSINESS INFORM №7-2018

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46

Section: Management and Marketing
UDC 657.6:005
Nazarova K. O., Hotsuliak V. D.
The Accounting System of the Enterprise’s Business Partnership: the Marketing Approach (p. 308 - 313)
The article discloses the relevance, problems and needs of the accounting system of business partnership of enterprise. The marketing approach to formation of the accounting system of business partnership is presented. The relevance and necessity of an innovative approach to the business partnership of enterprise is proved. The connection of business partnership with its accounting system and marketing is covered. The classification of marketing services which is the basis of marketing approach is presented. The problems and conflicts observed in the current accountance system, which in turn distort the accounting information generated for the users’ needs, are disclosed. The contradictions in the theory and practice of marketing and accounting, which do not allow to obtain objective information about the efficiency of both marketing in general and a separate marketing service, are substantiated. The correlations and contradictions between marketing costs and sales costs are disclosed. The measures as to optimization of the accounting information according to requirements of the business partnership of enterprise are suggested.
Keywords: business partnership, accounting, accounting system, marketing, marketing activity.
Fig.: 1. Bibl.: 14.

Nazarova Karina O. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Financial Analysis and Audit, State University of Trade and Economics (19 Kіoto Str., Kyiv, 02156, Ukraine)
Email: [email protected]
Hotsuliak Volodymyr D. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Financial Analysis and Audit, Kyiv National University of Trade and Economics (19 Kіoto Str., Kyiv, 02156, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Nazarova, Karina O., and Hotsuliak, Volodymyr D. (2018) “The Accounting System of the Enterprise’s Business Partnership: the Marketing Approach.” Business Inform 7:308–313.

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