SERHIIENKO Olena

Doctor of Economic Sciences, Professor

Current Employment: National Technical University «Kharkiv Polytechnic Institute» (Ukraine, city of Kharkiv), Professor at the Department of Entrepreneurship, Trade, and Logistics.
CEO of STARTUP HealthHelper, (Methodology (Mob Device) for measuring blood flow speed and diagnosing the vascular system).
Co-Founder, Director of Ukrainian Technology Transfer Team (UTTT LLC).
Co-Founder, Director of NGO ProSMARTBiz – open innovation platform for business initiatives and investment projects: intelligence, technology, education, business, occupational career, boundless cooperation.
Member of the Scientific-Expert Group of the Three Seas Initiative Platform (3SI), participant and representative of Ukrainian delegations on the part of «Association of Ukrainian Transport Infrastructure».

Research interests:
Development of theoretical and methodological foundations for modeling the growth of complex hierarchical systems that focus on constructing an intellectual economy under conditions characterized by high levels of uncertainty, environmental stochasticity, and the nonlinear nature of socioeconomic processes, aimed at addressing issues of directed vector development through the implementation of decision-support systems and improved quality management based on innovation and investment activities rooted in the principles of viral development.
- Modeling the development of complex hierarchical production systems based on process-functional management and innovation virality.
- Modeling instability in the development of complex hierarchical systems.
- Modeling innovative activity in systems at different hierarchical levels.
- Studies on trade enterprise management effectiveness based on intelligent information systems.
- Studies on marketing policy implementation mechanisms for trading enterprises.
- Information-analytical support for managerial decision-making in business.
- Data analysis and multidimensional statistics in the business management system.
- Modern methods of business analytics in entrepreneurship and trade.
- Business modeling in entrepreneurial activities and the financial market.
- Tools and models for studying the dynamics of financial market development.

Author of more than 350 scientific and educational works issued in specialized journals and international scientific metric databases, including Scopus, Web of Science (21 articles), educational programs, and methodological developments.
Instructor of more than 20 different educational disciplines in the fields of economic-mathematical, informational, entrepreneurial, and managerial cycles.

Reference links:
ORCID: https://orcid.org/0000-0002-9796-9218
Google Scholar: https://scholar.google.com.ua/citations?user=khohzfEAAAAJ
Scopus: https://www.scopus.com/authid/detail.uri?authorId=57219245125
WOS: https://www.webofscience.com/wos/author/record/2228342

Selected publications:

1. Мащенко М., Сергієнко О., Татар М., Кліменко О., Тєшева Л., Камельчук Ю. Економічні, екологічні та соціальні виміри забезпечення екологічної безпеки та сталого розвитку промислових підприємств. Financial and Credit Activity: Problems of Theory and Practice. 2025. Vol. 6 (65). P. 648–663. DOI: https://doi.org/10.55643/fcaptp.6.65.2025.4909
2. Chernova N., Serhiienko O., Mashchenko M., Tatar M., Klimenko O., [et al.]. Ontology based intelligent control and optimization of Ukraine's energy system. 7th International Congress on Human Computer Interaction, Optimization and Robotic Applications (ICHORA), 23–24 May 2025, Ankara. 2025. P. 1–5. DOI: 10.1109/ICHORA65333.2025.11017025
3. Serhiienko O., Prokopovych S., Tatar M., [et al.]. EU demographic characteristics: global megatrends and opportunities for the retail sector. Financial and Credit Activity: Problems of Theory and Practice. 2025. Vol. 3 (62). P. 515–534. DOI: https://doi.org/10.55643/fcaptp.3.62.2025.4746
4. Serhiienko O., Kochorba V., Moroz E., [et al.]. Management of securities portfolio returns with increasing accessibility to information and communication technologies (ICT). Communications of International Proceedings. 2025. Vol. 2025 (11). DOI: https://doi.org/10.5171/2025.4535525
5. Holdobin S., Brynza N., Tiutiunyk O., Serhiienko O., Sosnov I., Samus P. Multi parameter analysis of biosignals in long term control medical devices management. 7th International Congress on Human Computer Interaction, Optimization and Robotic Applications (ICHORA), 23–24 May 2025, Ankara, Turkiye. 2025. P. 1–7. DOI: 10.1109/ICHORA65333.2025.11017091
6. Chernova N., Serhiienko O., Mashchenko M., Lisna I., Haponenko O. Machine learning algorithms application for fixed income market analysis: cross countries comparisons. 14th International Conference on Advanced Computer Information Technologies (ACIT), Ceske Budejovice, Czech Republic. 2024. P. 99–102. DOI: 10.1109/ACIT62333.2024.10712534
7. Serhiienko O., Mashchenko M., Samorodov B., Babichev A., Klimenko O. Simulation and optimisation of business process management: case study of IT company. Business Systems Research: International Journal of the Society for Advancing Innovation and Research in Economy. 2024. Vol. 15 (1). P. 67–90. DOI: https://doi.org/10.2478/bsrj-2024-0004
8. Chernova N., Serhiienko O., Bril M., Bilotserkivskyi O., Kochorba V. Investigation of modern investment opportunities with cryptocurrency market: optimization approach. Intellectual Economics. 2024. Vol. 18 (1). P. 80–105. DOI: https://doi.org/10.13165/IE-24-18-1-04
9. Сергієнко О., Волоснікова Н., Єгорова Ю., Макарчук К., Соколова Н. Стратегування напрямів розвитку фінансової складової в системі корпоративної безпеки промислового підприємства. Financial and Credit Activity: Problems of Theory and Practice. 2023. Vol. 5 (52). P. 190–207. DOI: https://doi.org/10.55643/fcaptp.5.52.2023.4105
10. Serhiienko O., Tatar M., Guryanova L., Shapran O., Bril M. Improvement of financial instruments of the agricultural sector and food security efficiency increasing. Economic Studies. 2023. Vol. 32 (5). P. 115–142. URL: https://www.iki.bas.bg/Journals/EconomicStudies/2023/2023-5/07_Maryna-Tatar.pdf

Contact information:
Email 1: [email protected]
Email 2: [email protected]
LinkedIn: https://www.linkedin.com/in/olenaserhiienko/
ProLink: https://prolink.biz/OlenaSerhiienko