BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

SITE SECTIONS

PR Activities of Hotel and Restaurant Business Enterprises on the Basis of Charity as a Kind of Socioeconomic Activity
Holovnia O. M.

Holovnia, Olena M. (2023) “PR Activities of Hotel and Restaurant Business Enterprises on the Basis of Charity as a Kind of Socioeconomic Activity.” Business Inform 7:110–119.
https://doi.org/10.32983/2222-4459-2023-7-110-119

Section: Economics of Trade and Services

Article is written in Ukrainian
Downloads/views: 3

Download article (pdf) -

UDC 338.48/332.1

Abstract:
The article examines issues related to consideration of theoretical and practical aspects of application of PR activities as an instrument of socioeconomic activity, the article also allocates the novel tools for achieving socioeconomic goals of enterprises of hotel and restaurant business, in particular raising funds. The author emphasizes that corporate social responsibility has a wide range of benefits for business, including increased profitability, lower operating costs, increased staff loyalty, improved relations with communities, increased reputation and market value, as well as a positive image. The author believes that sponsorship and charity are part of the communication conception of the PR strategy of business. Each sponsorship action is formalized by a legal agreement, which clearly and specifically spells out the obligations of both parties – the sponsor and sponsored structures. The article analyzes РR measures of hotel and restaurant business establishments on the basis of charity. The military invasion of the russian federation on the territory of Ukraine has become a difficult test for the entire hotel and restaurant business: a list of the largest destroyed or damaged hotels together with the hotels opened during 2022 is provided. After February 24, 2022, some hotel and restaurant business establishments have taken on a volunteer mission and are actively engaged in various types of charity, which helps popularize the establishments. It is studied that in the sphere of hotel and restaurant business an urgent problem is the search for new types of interaction between communities to solve socially important issues, among which is the search for non-traditional sources of financing. To a large extent, the search and attraction of funds in the social sphere is facilitated by innovative technologies for financing social development, fundraising, crowdsourcing and crowdfunding platforms, which are manifestations of social communications.

Keywords: PR activities, charity, sponsorship, corporate social responsibility, social development, types of social communications.

Tabl.: 4. Bibl.: 17.

Holovnia Olena M. – Doctor of Sciences (Economics), Associate Professor, Associate Professor, Department of Business and Service Spheres, Vinnytsia National Agrarian University (3 Soniachna Str., Vinnytsia, 21008, Ukraine)
Email: [email protected]

List of references in article

“Business All-inclusive: kovorkinhy v hoteliakh“ [Business All-inclusive: Co-working Spaces in Hotels]. https://propertytimes.com.ua/office_property/business_allinclusive_kovorkingi_v_gotelyah
Premier Palace Hotel Kyiv. https://premier-palace.phnr.com/ua/baranovsky-charity-exhibition
Cutter, B., Litan, R., and Stangler, D. “The Good Economy: New Roosevelt-Kauffman E-Book Looks Ahead to 2040“. Roosevelt Institute and the Kauffman Foundation. https://rooseveltinstitute.org/publications/good-economy-kauffman-e-book-2040
Holovnia, O. M. “Innovatsiini tekhnolohii finansuvannia sotsialnoho rozvytku natsionalnoi ekonomiky“ [Innovative Financing Technologies for Social Development of the National Economy]. Naukovyi visnyk Ivano-Frankivskoho natsionalnoho tekhnichnoho universytetu nafty i hazu. Seriia «Ekonomika ta upravlinnia v naftovii i hazovii promyslovosti», no. 2 (2019): 93-102. DOI: 10.31471/2409-0948-2019-2(20)-93-102
Holovnia, O. M. “Suchasni determinanty systemnykh sotsialno-ekonomichnykh transformatsii hotelnoho biznesu“ [Modern Determinants of the Systemic Socio-Economic Transformations of the Hotel Business]. Biznes Inform, no. 5 (2019): 111-116. DOI: https://doi.org/10.32983/2222-4459-2019-5-111-116
Mykhailova, Yu. “Hotel «Dnister» stav odnym z velykykh tsentriv dopomohy ta volonterstva“ [Hotel "Dniester" Has Become One of the Big Centers of Help and Volunteering]. 24 kanal. August 16, 2022. https://24tv.ua/gotel-dnister-stav-odnim-velikih-tsentriv-dopomogi-volonterstva_n2130243
“Hotelna nerukhomist: rik vyprobuvan na mitsnist u tsyfrakh“ [Hotel Real Estate: A Year of Tests for Strength in Numbers]. Property Times. March 16, 2023. https://propertytimes.com.ua/novosti/gotelna_neruhomist_rik_viprobuvan_na_mitsnist_u_tsifrah
Hudz, A. O. “Poniattia ta pravove rehuliuvannia blahodiinoi diialnosti v Ukraini“ [The Concept and legal Regulation of Charity in Ukraine]. Derzhava ta rehiony. Seriia «Pravo». 2018. http://www.law.stateandregions.zp.ua/archive/4_2018/13.pdf
“Dodatkovi posluhy + dopomoha: yak servisnyi biznes pratsiuie pid chas viiny“ [Additional Services + Assistance: How the Service Business Works in Wartime]. https://ribashotelsgroup.ua/blog/dopolnitelynie-uslugi--pomoshty-kak-servisniy-biznes-rabotaet-vo-vremya-voyni
“Kraudfandynh: yak vin pratsiuie ta chym mozhe buty korysnym ukrainskomu biznesu“ [Crowdfunding: How It Works and How It Can Be Useful for Ukrainian Business]. https://fintechinsider.com.ua/kraudfandyng-yak-vin-praczyuye-ta-chym-mozhe-buty-korysnym-ukrayinskomu-biznesu
Lehenchuk, S. F., Vyhivska, I. M., and Khomenko, H. Yu. “Model optymizatsii ryzykiv blahodiinoi diialnosti sotsialno vidpovidalnoho biznesu v umovakh hibrydnoi viiny“ [A Model for Optimizing the Risks of Charitable Activities of Socially Responsible Business in the Conditions of Hybrid Warfare]. Ekonomika, upravlinnia ta administruvannia, no. 3 (2020): 35-41. DOI: https://doi.org/10.26642/ema-2020-3(93)-35-41
Mazaraki, A., and Volosovych, S. “Kraudfandynh blahodiinosti v umovakh protydii zbroinii ahresii“ [Donation-Based Crowdfunding under Conditions of Counteracting Armed Aggression]. Scientia Fructuosa, no. 1 (2023): 4-16. DOI: https://doi.org/10.31617/1.2023(147)01
“Polityka sotsialnoi vidpovidalnosti u Danske Hoteller A/S“ [Social Responsibility Policy at Danske Hoteller A/S]. https://www.danske-hoteller.dk/uk/politik-for-samfundsansvar
Nastych, I. “Rynok hotelnoi nerukhomosti 2022: osnovni pokaznyky, vtraty, novi vidkryttia ta prohnozy“ [Hotel Real Estate Market 2022: Highlights, Losses, New Openings, and Forecasts]. Property Times. February 24, 2023. https://propertytimes.com.ua/gostinichnaya_nedvizhimost/rinok_gotelnoyi_neruhomosti_2022_osnovni_pokazniki_vtrati_novi_vidkrittya_ta_prognozi
Smachylo, P. I., and Pavych, N. Ya. “Arkhitektura veb-systemy zboru blahodiinykh koshtiv z rekomendatsiinym alhorytmom“ [Architecture of Charity Fundraising Web System with Recommendation Algorithm]. Internauka. 2020. https://www.inter-nauka.com/uploads/public/16039678138182.pdf
“Ukraina stala uchasnykom HOTREC ta HSU: shcho tse oznachaie dlia turystychnoho ta hotelnoho sektoriv?“ [Ukraine Became a Member of HOTREC and HSU: What Does It Mean for the Tourism and Hotel Sectors?]. https://www.tourism.gov.ua/blog/ukrayina-stala-uchasnikom-hotrec-ta-hsu-shcho-ce-oznachaie-dlya-turistichnogo-ta-gotelnogo-sektoru-krayini
Cholii, S. “Volonterstvo ta blahodiinist yak vydy prosotsialnoi ekonomichnoi aktyvnosti“ [Volunteering and Charity as Types of Prosocial Economic Activity]. Visnyk Lvivskoho universytetu. Seriia «Psykholohichni nauky», no. 9 (2021): 284-290. DOI: https://doi.org/10.30970/PS.2021.9.36

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster