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Prospects for Attracting Foreign Investment in Ukrainian Business
Kurovska N. O., Pshenyshna K. V.

Kurovska, Nataliia O., and Pshenyshna, Karina V. (2023) “Prospects for Attracting Foreign Investment in Ukrainian Business.” Business Inform 12:89–95.
https://doi.org/10.32983/2222-4459-2023-12-89-95

Section: Investment Processes

Article is written in Ukrainian
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UDC 330.322

Abstract:
The aim of the article is to theoretically and methodically substantiate the current problems of foreign investment with the subsequent development of recommendations for attracting capital from foreign partners to Ukrainian business. On the basis of the use of abstract-logical and statistical-economic methods of research, the current trends in the development of investment and attraction of foreign investment in Ukrainian business are determined; on the basis of the SWOT analysis, the strengths and weaknesses of the investment attractiveness of domestic business are identified in order to minimize risks. The article indicates that the current state of the market economy is characterized by constant changes, intensification of competition and unpredictability of conditions of operation. It is specified that the availability of financial resources is one of the key factors of success in doing business to minimize the negative impact of the both internal and external environment. It is noted that in case of insufficient amount of own resources of enterprise, there is a need to find external sources of financing, including attracting foreign investment. This will contribute to the expansion of product markets, access to the latest technologies, as well as improving the financial condition of the enterprise in the future. It is determined that the process of attracting foreign investment when doing business has certain advantages and disadvantages, which should be taken into account when planning investment activity and managing entrepreneurial activity. The negative impact of hostilities in Ukraine on the level of its investment attractiveness is noted. The current state and trends in attracting foreign investment into Ukraine are analyzed. Strategic directions for attracting foreign investment in Ukrainian business, as well as ensuring favorable conditions for improving the investment climate, are proposed. Prospects for further research in the direction of the inflow of foreign capital into the domestic economy are the identification of promising industries for its attraction in the post-war period.

Keywords: investment attractiveness, entrepreneurial activity, foreign capital, business partners, foreign investments.

Fig.: 4. Tabl.: 2. Bibl.: 9.

Kurovska Nataliia O. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Finance and Credit, Polissia National University (7 Staryi Blvd, Zhytomyr, 10008, Ukraine)
Email: [email protected]
Pshenyshna Karina V. – Masters Student, Polissia National University (7 Staryi Blvd, Zhytomyr, 10008, Ukraine)
Email: [email protected]

List of references in article

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Tarasovskyi, Yu. “Investytsiina pryvablyvist Ukrainy vidnovylasia do «kovidnoho» znachennia - EBA“ [Ukraine's Investment Attractiveness Has Returned to Its "Covid" Value - EBA]. Forbes. December 15, 2022. https://forbes.ua/news/investitsiyna-privablivist-ukraini-vidnovilasya-do-kovidnogo-znachennya-eba-15122022-10518
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Oryshchyn, T. M., and Boberska, N. V. “Investytsiinyi klimat Ukrainy ta shliakhy ioho formuvannia“ [The Investment Climate of Ukraine and Ways for Its Formation]. Biznes Inform. 2017. https://www.business-inform.net/export_pdf/business-inform-2017-5_0-pages-66_70.pdf
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