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Regenerative Tourism: General Characteristics and Specifics of Interpretation
Krasnomovets V. A.

Krasnomovets, Viktoriia A. (2023) “Regenerative Tourism: General Characteristics and Specifics of Interpretation.” Business Inform 12:83–89.
https://doi.org/10.32983/2222-4459-2023-12-83-89

Section: Innovative Processes

Article is written in Ukrainian
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UDC 338:486; 502.52

Abstract:
The aim of the article is to theoretically analyze and define the concept of «regenerative tourism» as an innovative type of tourism. In the analysis, systematization and generalization of scientific works and materials of many foreign scholars and specialists, the essence of the concept has been considered, identical names have been determined as transformational, restorative; its place among other types of tourism as one of the newest types has been established; the views of researchers are systematized and its categorical features are defined. As a result of the study, it is found that the concept of regenerative tourism is based on the idea of creating a positive impact on the places that people visit while traveling. It goes beyond plain sustainability or minimization of negative impacts and seeks to actively contribute to the restoration and improvement of the local environment, communities, and cultures. The time intervals of regenerative tourism in comparison with other types of tourism are determined. The definitions of the essence of regenerative tourism analyzed in the study give grounds to assert that, in its essence, regenerative tourism embodies a holistic approach that goes beyond not only traditional, but also sustainable tourism. Its main purpose and essential feature is to recreate the places of stay of tourists. That is, in fact, an another step up from sustainable tourism. It is noted that the regenerative approach involves the transition of humanity from an exploitative, or degenerate, mindset, where the nature and resources of the community are «to be taken», to a system and set of practices that allow our ecological, social, cultural, and political systems to recover. Practical steps for the implementation of regenerative tourism are presented. Prospects for further research in this direction are to determine the boundaries and differences between regenerative and sustainable tourism. It is also important to substantiate the principles of regenerative tourism and develop practical steps to implement the basic principles of regenerative tourism in domestic tourism practice.

Keywords: regenerative tourism, sustainable development of tourism, innovative type of tourism, innovations in the sphere of hospitality.

Fig.: 2. Bibl.: 22.

Krasnomovets Viktoriia A. – Candidate of Sciences (Economics), Associate Professor, Candidate on Doctor Degree, Department of Tourism and Hotel and Restaurant Business, Bohdan Khmelnytsky Cherkasy National University (81 Shevchenka Blvd., Cherkasy, 18031, Ukraine)
Email: [email protected]

List of references in article

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King, Ch. “How Can Tourism Be Regenerative?“ Solimar International. March 01, 2022. https://www.solimarinternational.com/how-can-tourism-be-regenerative/
“Regenerative tourism: moving beyond sustainable and responsible tourism“. CBI Ministry of Foreign Affairs. May 02, 2022. https://www.cbi.eu/market-information/tourism/regenerative-tourism#thirteen-principles-of-a-regenerative-tourism-business
Glusac, E. “Move Over, Sustainable Travel. Regenerative Travel Has Arrived“. The New York Times. February 25, 2021. https://www.nytimes.com/2020/08/27/travel/travel-future-coronavirus-sustainable.html
Mikowski, M. “Adapting to The Future of Sustainable Travel“. Hotel Executive. May 2023. https://www.hotelexecutive.com/feature_focus/7629/adapting-to-the-future-of-sustainable-travel
Cooper, N. “Regenerative Tourism vs Sustainable Tourism - The future of our industry, traveller and planet“. The Tourism Collective. February 01, 2023. https://tourismcollective.com.au/blog/regenerative-tourism-vs-sustainable-tourism-the-future-of-our-industry-traveller-and-planet/
Gillbanks, D. “Really, what's the difference? 'Sustainable tourism' vs 'regenerative tourism'“. The “Good Tourism” Blog. September 20, 2022. https://www.goodtourismblog.com/2022/09/really-whats-the-difference-sustainable-tourism-vs-regenerative-tourism/
Hui, X. et al. “Exploring Regenerative Tourism Using Media Richness Theory: Emerging Role of Immersive Journalism, Metaverse-Based Promotion, Eco-Literacy, and Pro-Environmental Behavior“. Sustainability, art. 5046, vol. 15, no. 6 (2023). DOI: https://doi.org/10.3390/su15065046
Bellato, L., Frantzeskaki, N., and Nygaard, Ch. A. “Regenerative tourism: a conceptual framework leveraging theory and practice“. Tourism Geographies, vol. 25, no. 4 (2023): 1026-1046. DOI: https://doi.org/10.1080/14616688.2022.2044376
“Regenerative Travel Principles for Hospitality“. https://www.hospitalitynet.org/file/152008917.pdf
“Regenerative vs. Sustainable Tourism: Shaping the Future of Travel“. https://www.linkedin.com/pulse/regenerative-vs-sustainable-tourism-shaping-future-travel
“Saving Eternity: The Electra Olive Tree Project - Ios Eternal“. https://ioseternal.com/saving-eternity
Hargreaves, R. “Calilo - sustainable luxury on a Greek island: MoneyWeek Travel“. MoneyWeek. November 20, 2023. https://moneyweek.com/spending-it/travel-holidays/calilo-sustainable-luxury-moneyweek-travel
Laurent, M. “Regenerative tourism will be at the forefront of the recovery effort“. EHL Insights. December 26, 2021. https://hospitalityinsights.ehl.edu/regenerative-tourism
“Regenerative tourism“. The Islander Way. https://www.islanderway.co/regenerative-tourism

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