BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

SITE SECTIONS

Assessing and Balancing the Value of Artificial Intelligence Products in the Digital Age
Bushuyev S. D., Andrievska V. O., Onyshсhenko S. Р.

Bushuyev, Sergey D., Andrievska, Vira O., and Onyshсhenko, Svitlana Р. (2023) “Assessing and Balancing the Value of Artificial Intelligence Products in the Digital Age.” Business Inform 12:424–430.
https://doi.org/10.32983/2222-4459-2023-12-424-430

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 0

Download article (pdf) -

UDC 008.5

Abstract:
The digital age provides, on the one hand, extraordinary opportunities for modern information technologies, including artificial intelligence (AI) products; on the other hand, it creates new problems for humanity, for example, of a legal and ethical nature. In addition, AI products can be highly effective and attractive from a commercial point of view; and from the point of view of humanity as a whole, they can signify a huge problem. Thus, there is a need to balance the value of these products, taking into account their multiaspectual nature. The purpose of this study is to develop a conceptual approach to assessing and balancing the value of AI products. Balancing involves assessing the value of AI products, comparing it to some standards, and adjusting it based on the identified inconsistencies. It is found that balancing the value of AI products should take into account three areas of view and evaluation – individual, business, society (humanity). Such an integral view will provide coverage of the main levels that are affected by AI products. A method for assessing the value of AI products has been proposed, which takes into account the multiaspectual nature of product consideration for each area (individual, business, society) and the priority of each aspect. It is also proposed that in the future, it is artificial intelligence that should provide this assessment of the value of AI products, taking into account a significant amount of necessary information. A conceptual scheme has been formed that links the increase in the level of development of AI products with the level of their responsibility, especially for those products that are designed to evaluate and determine the necessary areas of harmonization and balancing of value. This will ensure the development and commercial use of AI products with risk minimization from various perspectives. It is evident that these results are only a conceptual approach, on the basis of which it is possible to develop specific algorithms for evaluating and balancing the value of AI products.

Keywords: artificial intelligence, multiaspectuality of the value, method for assessing the value, digital age.

Fig.: 4. Formulae: 4. Bibl.: 14.

Bushuyev Sergey D. – Doctor of Sciences (Engineering), Professor, Head of the Department, Department of Project Management, Kyiv National University of Construction and Architecture (31 Povіtroflotskyi Ave., Kyiv, 03680, Ukraine)
Email: [email protected]
Andrievska Vira O. – Candidate of Sciences (Engineering), Associate Professor, Associate Professor, Department of Logistics Systems and Project Management, Odesa National Maritime University (34 Mechnykova Str., Odesa, 65029, Ukraine)
Onyshсhenko Svitlana Р. – Doctor of Sciences (Economics), Professor, Professor, Department of Fleet Operation and Maritime Transportation Technologies, Odesa National Maritime University (34 Mechnykova Str., Odesa, 65029, Ukraine)
Email: [email protected]

List of references in article

“Gartner Identifies Top Trends Shaping the Future of Data Science and Machine Learning“. Gartner. August 01, 2023. https://www.gartner.com/en/newsroom/press-releases/2023-08-01-gartner-identifies-top-trends-shaping-future-of-data-science-and-machine-learning
Stahl, B. C. “Ethical Issues of AI“. In Artificial Intelligence for a Better Future, 35-53. Springer, Cham., 2021. DOI: https://doi.org/10.1007/978-3-030-69978-9_4
Melnyk, O. et al. “Integrated Ship Cybersecurity Management as a Part of Maritime Safety and Security System“. International Journal of Computer Science and Network Security, vol. 22, no. 3 (2022): 135-140. DOI: https://doi.org/10.22937/IJCSNS.2022.22.3.18
Stahl, B. C. et al. “Organisational responses to the ethical issues of artificial intelligence“. AI & Society, vol. 37 (2022): 23-37. DOI: https://doi.org/10.1007/s00146-021-01148-6
Turuta, O. V., and Turuta, O. P. “Shtuchnyi intelekt kriz pryzmu fundamentalnykh prav liudyny“ [Artificial Intelligence Through the Prism Of Fundamental Human Rights]. Naukovyi visnyk Uzhhorodskoho natsionalnoho universytetu. Seriia «Pravo», no. 71 (2022): 49-54. DOI: https://doi.org/10.24144/2307-3322.2022.71.7
Androshchuk, H. O. “Shtuchnyi intelekt: ekonomika, intelektualna vlasnist, zahrozy“ [Artificial Intelligence: Economy, Intellectual Property]. Teoriia i praktyka intelektualnoi vlasnosti, no. 2 (2021): 56-74. DOI: https://doi.org/10.33731/22021.236555
“Stanford Law School - Intellectual Property and Artificial Intelligence: A Primer“. https://www.law.stanford.edu/wp-content/uploads/2018/06/Intellectual-Property-and-Artificial-IntelligenceA-Primer.pdf
Pizhuk, O. I. “Shtuchnyi intelekt yak odyn iz kliuchovykh draiveriv tsyfrovoi transformatsii ekonomiky“ [Artificial Intelligence as One of the Key Drivers of the Digital Transformation of the Economy]. Ekonomika, upravlinnia ta administruvannia, no. 3 (2019): 41-46. DOI: https://doi.org/10.26642/ema-2019-3(89)-41-46
Kuzomko, V. M., and Buranhulova, V. V. “Mozhlyvosti vykorystannia shtuchnoho intelektu v diialnosti suchasnykh pidpryiemstv“ [Possibilities of Using Artificial Intelligence in the Activities of Modern Enterprises]. Ekonomika ta suspilstvo, no. 32 (2021). DOI: https://doi.org/10.32782/2524-0072/2021-32-67
Bushuyev, S. et al. “Modelling projects portfolio structure dynamics of the organization development with a resistance of information entropy“. 2021 IEEE 16th International Conference on Computer Sciences and Information Technologies (CSIT). Lviv, Ukraine, 2021. 293-298. DOI: https://doi.org/10.1109/CSIT52700.2021.9648713
Bushuyev, S. et al. “Smart Cities: Through Projects to Resist Entropy“. 2022 IEEE European Technology and Engineering Management Summit (E-TEMS). Bilbao, Spain, 2022. 44-50. DOI: https://doi.org/10.1109/E-TEMS53558.2022.9944516
Bushuyev, S. et al. “Assessment and Monitoring Project Management Quality Based on the Entropy Approach“. 2022 International Conference on Smart Information Systems and Technologies (SIST). Nur-Sultan, Kazakhstan, 2022. 1-5. DOI: https://doi.org/10.1109/SIST54437.2022.9945775
Bondar, A. et al. “Action-entropy Approach to Modelling of 'Infodemic Pandemic'System on the COVID-19 Case“. 2020 IEEE 15th International Conference on Computer Sciences and Information Technologies (CSIT). Zbarazh, Ukraine, 2020. 215-220. DOI: https://doi.org/10.1109/CSIT49958.2020.9321998
Bushuyev, S. et al. “Multidimensionality and Multilevel Values of IT Projects SMART cities and SMART-regions“. Proceedings International Workshop "IT Project Management" (ITPM 2023), Kyiv, Ukraine, 2023. https://ceur-ws.org/Vol-3453/paper16.pdf

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster