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Liburkina L. M.

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The Security-Oriented Development of the Enterprise: Vectors, Opportunities, Threats
Ivchenko A. H.

Ivchenko, Anatolii H. (2023) “The Security-Oriented Development of the Enterprise: Vectors, Opportunities, Threats.” Business Inform 12:368–378.
https://doi.org/10.32983/2222-4459-2023-12-368-378

Section: Management and Marketing

Article is written in Ukrainian
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UDC 658.5:005.591.4

Abstract:
The article examines that the orientation of enterprise development to its security is caused by a high level of uncertainty, especially of the external environment of its activity. The content of the concept of «security-oriented development of enterprise» is disclosed, its distinctiveness from the development of enterprise is shown. The vectors of security-oriented development of enterprise (product, technological, market and organizational) are analyzed and their place in the architecture of security-oriented development of enterprise is shown. The security-oriented development of an enterprise is possible in the presence of certain prerequisites that lay down its initial provisions, assumptions, and prerequisites. The prerequisites for the security-oriented development of an enterprise are divided into two groups by their nature – opportunities and threats. The contents of the concepts of «opportunities for security-oriented development of enterprise» and «threats to security-oriented development of enterprise» are disclosed, their general lists are provided. Opportunities and threats to the security-oriented development of enterprise are divided into real, potential, and unpredictable. The probabilistic nature of potential and unforeseen opportunities and threats to the security-oriented development of enterprise is shown. The similar nature of opportunities and threats to the security-oriented development of enterprise is disclosed and their common feature – dynamism, due to which they do not remain static, but are constantly changing, is revealed, which should be taken into account in decisions on the development of enterprise and ensuring its security. The features of solving the issue of the priority of choosing the vector of development with the subsequent formation of a set of necessary changes in the activities of an enterprise or the formation of a set of possible changes as the basis for choosing a vector of its development are shown. It is noted that in order to overcome the limitations of qualitative assessment of opportunities and threats to the security-oriented development of enterprise it is necessary to find ways to quantify them, which, although quasi-quantitative, will be a more objective assessment.

Keywords: enterprise, development, security-oriented development, vector, opportunities, threats.

Fig.: 5. Bibl.: 19.

Ivchenko Anatolii H. – Postgraduate Student, Department of Public Administration, Management and Marketing, Volodymyr Dahl East Ukrainian National University (17 Ioanna Pavla II Str., Kyiv, 01042, Ukraine)
Email: [email protected]

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