BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

SITE SECTIONS

Methodological Aspects of Primary Data Collection: A Comparison of the Behavior of Consumers of Car Wash Services in Ukraine, Europe and the USA
Chala T. G., Savchenko D. B.

Chala, Tеtyana G., and Savchenko, Dmytro B. (2023) “Methodological Aspects of Primary Data Collection: A Comparison of the Behavior of Consumers of Car Wash Services in Ukraine, Europe and the USA.” Business Inform 12:135–143.
https://doi.org/10.32983/2222-4459-2023-12-135-143

Section: Economic statistics

Article is written in Ukrainian
Downloads/views: 0

Download article (pdf) -

UDC 311.213.1:[316.6:338.46:656.065.7](477+4+73):303.446

Abstract:
The article focuses on the analysis and comparison of behavioral models of consumers of car washing services in Ukraine, the countries of the European Union and the United States, as well as the identification and analysis of key factors influencing the choice and preferences of consumers in the context of using these services. In the course of the study, numerous surveys devoted to the analysis of consumer preferences in the market of car wash services are considered, the most thorough of which are conducted every three years by the International Carwash Association (ICA). The general aspects of the methodology for analyzing consumer behavior in the market of car wash services in Ukraine, which corresponds to similar studies of the US and European markets, have been identified, a questionnaire has been developed and an online survey of car owners using Google forms has been conducted. To ensure the representativeness of the study based on the theory of sampling observation, the required number of respondents to be interviewed to establish the values of the selected features has been calculated (412 people have been interviewed). The study was conducted according to four main directions: coverage of consumers of car wash services by market segments; advantages in the provision of car wash services; barriers to the provision of car wash services; differentiation of consumer preferences. In the course of the analysis, it is found that in Europe the average frequency of using car wash services is 10.5 times a year, in the USA – 13.6, in Ukraine – 13.2. The results of surveys of service consumers in Europe and Ukraine showed a high level of loyalty to professional car washes compared to the United States. 74% in Europe and 66% in Ukraine prefer exclusively professional car washes, while in the USA this figure is only 44%. The high environmental awareness of consumers in Europe has been determined, where 70% of respondents believe that washing at a car wash is safer for the environment than washing at home. The benefits of digital marketing and customer engagement through electronic communication, especially through email and Facebook, are considered.

Keywords: questionnaires, collection of primary data, car washing, surveys, service market, consumer preferences.

Tabl.: 7. Formulae: 1. Bibl.: 30.

Chala Tеtyana G. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Statistics, Accounting and Auditing, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Savchenko Dmytro B. – Master, Department of Statistics, Accounting and Audit, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

Brych, V. Ya. et al. Upravlinnia innovatsiinym rozvytkom pidpryiemstva [Management of Innovative Development of the Enterprise]. Ternopil: TNEU, 2019.
Hrynenko, N. I. “Ochysni sporudy dlia ochyshchennia stichnykh vod avtomyiok“ [Wastewater Treatment Facilities for Car Washes]. Stalyi rozvytok mist. 2017. https://eprints.kname.edu.ua/47148/1/ilovepdf_com-174-175.pdf
Zhaldak, H. P., and Yatsenko, A. M. “Analiz faktoriv ta modelei povedinky spozhyvacha“ [Analysis of Factors and Models of Consumer Behavior]. Problemy i perspektyvy rozvytku pidpryiemnytstva, no. 27 (2021): 145-156. DOI: https://doi.org/10.30977/PPB.2226-8820.2021.27.145
“Kilkist zareiestrovanykh transportnykh zasobiv“ [Number of Registered Vehicles]. Holovnyi servisnyi tsentr MVS. 2021. https://dostup.pravda.com.ua/request/84463/response/238537/attach/2/31.217.pdf
Kolesnichenko, O. “«Pinna vechirka». Yak avtomyiky zabrudniuiut mali richky Kyieva“ ["Foam Party". How Car Washes Pollute the Small Rivers of Kyiv]. Ekonomichna pravda. August 09, 2023. https://www.epravda.com.ua/publications/2023/08/9/703032/
“Onlain-opytuvannia: povedinka spozhyvachiv posluh myiky avtomobiliv v Ukraini“ [Online Survey: Consumer Behavior of Car Wash Services in Ukraine]. 2023. https://forms.gle/sVepAQXxUn9F8gB27
Riechkin, B. S., and Sierikova, O. M. “Vplyv ekspres avtomyiok na navkolyshnie seredovyshche“ [Impact of Express Car Washes on the Environment]. Problemy ta perspektyvy zabezpechennia tsyvilnoho zakhystu. 2022. http://repositsc.nuczu.edu.ua/bitstream/123456789/15162/1Тези_Сєрікова_Рєчкін_НУЦЗУ_2022.pdf
Semenda, D. K., and Semenda, O. V. “Doslidzhennia povedinky spozhyvachiv v suchasnykh rynkovykh umovakh“ [Research of Behavior of Consumers in Modern Marketing Conditions]. Molodyi vchenyi. 2018. http://molodyvcheny.in.ua/files/journal/2018/1/126.pdf
Raievnieva, O. V., Aksyonova, I. V., and Brovko, O. I. Statystyka [Statistics]. Kharkiv: KhNEU im. S. Kuznetsia, 2019.
“Suchasni avtomobilni myiky“ [Modern Car Washes]. Med-Auto. 2018. https://uk.med-auto.com/avto-poradi/suchasni-avtomobilni-miiki.html#google_vignette
Aumayr, K. J. Successful Product Management: Tool Box for Professional Product Management and Product Marketing. Springer Gabler, 2023.
“Which of the 6 Types of Car Washes is Best for You?“ Schmicko. https://www.schmicko.com.au/car-wash-types/
“Consumer Trends Undergoing a Shift; International Carwash Association's Latest Consumer Pulse Research Provides Analysis, Summary of Trends“. Pulse. September 06, 2023. https://www.carwashmagazine.com/car-wash-news/consumer-trends-undergoing-a-shift
“Latest ICA Consumer Study. Consumer preferences are spotlighted in these marketing statistics from the ICA Car Wash Consumer Study“. January 30, 2021. https://www.carwashmagazine.com/stories/latest-ica-consumer-study
“Custom Car Wash Market Research Report“. ProjectionHub. 2023. https://www.projectionhub.com/consulting-services/market-research-reports/car-wash-market-research-report
Dadebo, D. “Transition towards Sustainable Carwash Wastewater Management: Trends and Enabling Technologies at Global Scale“. Sustainability, art. 5652, vol. 14, no. 9 (2022). DOI: https://doi.org/10.3390/su14095652
“Europe Car Washing System Market Size By Process (Cloth Friction Car Washing, Touch Less Car Washing), By System Type (Gantry Car Washes, Conveyor Tunnel Systems, Self-Service Car Washes), By Geographic Scope And Forecast. April 2023“. https://www.verifiedmarketresearch.com/product/europe-car-wash-system-market/.
“Fun Facts About Car Washes“. Paradise Car Wash. https://paradisecarwash.net/fun-facts-about-car-washes/
Enke, M., Geigenmuller, A., and Leischnig, A. Management for Professionals Commodity Marketing: Strategies, Concepts, and Cases. Springer, 2022.
Gryzlo, K. “Study of consumer behaviour in the car wash market“. https://www.pmrmarketexperts.com/en/case-studies/study-of-consumer-behaviour-in-the-car-wash-market/
Hannig, U., and Seebacher, U. Management for Professionals Marketing and Sales Automation: Basics, Implementation, and Applications. Springer, 2023.
Holovko, O., and Stetsenko, Y. “Winning Marketing Strategies to Boost Your Car Wash Business“. promodo. September 19, 2023. https://www.promodo.com/blog/winning-marketing-strategies-for-car-wash-business
“How To Measure Car Wash Customer Satisfaction Rates in Your Car Wash Business“. JBS Industries. June 17, 2020. https://www.jbsindustries.com/blog/how-to-measure-customer-satisfaction-rates-in-your-car-wash-business/
“European Car Wash Consumer Study 2017“. ICA. https://www.prowash.fi/wp-content/uploads/2017/11/ICA-European-Consumer-Study-2017.pdf
Kotler, Ph., Keller, K., and Chernev, A. Marketing Management. Pearson, 2021.
Kristerson, M. “Ice Cold Facts: Car Washing Industry“. April 29, 2020. https://www.linkedin.com/pulse/ice-cold-facts-car-washing-industry-martin-kristerson/
Marimuthu, M. Marketing and Management: Defined, Explained and Applied. Pearson, 2022.
Saura, J. R. Big Data Marketing Strategies for Superior Customer Experience. IGI Global, 2023.
Thaichon, P., and Quach, S. Routledge Studies in Marketing. Artificial Intelligence for Marketing Management. Routledge, 2022.
Wang, Ch. Handbook of Research on the Impact of Fandom in Society and Consumerism (Advances in Marketing, Customer Relationship Management, and E-services). Business Science Reference, 2019.

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster