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Liburkina L. M.

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Digital Single Market of the European Union: Creation Strategy and Current Results
Dovgal O. A.

Dovgal, Olena A. (2025) “Digital Single Market of the European Union: Creation Strategy and Current Results.” Business Inform 8:96–104.
https://doi.org/10.32983/2222-4459-2025-8-96-104

Section: Foreign Experience

Article is written in English
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UDC 338.004

Abstract:
The aim of the article is to analyze the strategy and current outcomes of the digital transformation process in Europe, which forms the basis for the creation of the Digital Single Market in order to enhance the growth potential of the European digital economy and the dynamic development of the EU IT services market. The methodological foundation of the study included scientific methods such as system analysis, generalization, and comparison. Additionally, historical, logical, and dynamic methods were employed, as well as statistical processing of empirical data, which allowed for the identification and analysis of the causes, main directions, conditions, and some results of digital transformations in the European Union economy. It is argued that the strategy for creating the Digital Single Market within the EU concerns the development of two key factors: first, increasing Europe’s influence and power on the global stage, including through the stimulation of large enterprises; and second, making life easier for ordinary Europeans. It has been demonstrated that some EU initiatives in the digital sphere have already begun to significantly impact the domestic policies of the EU Member States while simultaneously strengthening the role of the EU globally, which becomes particularly relevant in light of the EU’s ambition to become one of the leaders in the global IT services market. Currently, the IT services sector and its software segment are among the most dynamic industries in the EU. As a key industrial differentiator and a foundation for a growing range of innovations, software can greatly enhance the competitiveness of EU industry and substantially contribute to the growth of Europe’s economy. It is reasonably concluded that digital transformations will help Europe achieve its desired goal – to become one of the leaders in the internet economy alongside the USA and Japan. Overall, the success of implementing the Digital Single Market strategy during a challenging period of challenges and crises will show how effective the EU’s transformations are, how great Europe’s potential is in countering the monopolization of the global digital market, how ready it is for radical changes in the internet sphere, and its capacity to control cyberspace.

Keywords: digitalization, global IT services market, Digital Single Market, European Union, development strategy

Fig.: 3. Bibl.: 10.

Dovgal Olena A. – Doctor of Sciences (Economics), Professor, Professor, Department of International Economic Relations and Logistics, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

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