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The Conceptual Framework of Employee Engagement Management in Companies
Vonberg T. V., Dmytruk S. M., Eldris Y. F.

Vonberg, Tetiana V., Dmytruk, Serhii M., and Eldris, Yuliia F. (2025) “The Conceptual Framework of Employee Engagement Management in Companies.” Business Inform 5:559–565.
https://doi.org/10.32983/2222-4459-2025-5-559-565

Section: Management and Marketing

Article is written in Ukrainian
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UDC 331.1:005.95/.96

Abstract:
The aim of the research is to establish the structuring of existing relevant opinions on managing employee engagement, systematizing and summarizing the relevant factors that influence employee engagement levels, as well as critically evaluating leading engagement theories from the perspectives of their significance and scientific validity through the lens of developing an effective employee engagement management system in contemporary socioeconomic conditions. The process of managing employee engagement within companies is examined in the context of socioeconomic transformations caused by the wartime challenges in Ukraine. The relevance of the topic is substantiated, emphasizing the necessity to develop effective mechanisms for managing human capital as a key resource for the sustainable functioning and development of organizations. It is undrscored that employee engagement should be viewed as a multidimensional phenomenon that combines emotional, cognitive, and behavioral aspects of interaction with the organization. The main internal and external factors influencing the level of engagement have been organized. Among the internal factors, autonomy, the emotional significance of work, the ability to learn, and professional self-identification have been highlighted. The external influencing factors include organizational climate, leadership style, working conditions, career opportunities, and the influence of the employer brand. Attention has been placed on the interconnection between internal and external factors, which determines their cyclical nature of influence. The importance of adapting management strategies to changes in the external environment, taking into account the individual needs of staff and the organizational context, has been emphasized. It is found that employee engagement is directly correlated with labor productivity, organizational loyalty, and the company’s ability to retain human resource potential in crisis conditions. The HR department has been viewed as a strategic partner in the process of fostering engagement. A critical analysis and integration of three leading theories have been conducted: social exchange, self-determination, and affective events. It is proved that the effectiveness of engagement management approaches relies on the cultural context and the specifics of the business environment, and the engagement process itself holds strategic importance during periods of instability. Based on the analysis conducted, practical recommendations have been articulated for creating an adaptive employee engagement management system, including: implementing two-way feedback, fostering a culture of emotional intelligence among leaders, personalizing approaches to motivation and training, as well as strategically supporting the psychological climate within the organization.

Keywords: employer brand, employee engagement, human capital, employee motivation, labor productivity, staff management.

Fig.: 1. Bibl.: 11.

Vonberg Tetiana V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Socio-Economics and Personnel Management, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]
Dmytruk Serhii M. – Candidate of Sciences (Economics), Associate Professor, Department of Socioeconomics and Human Resources Management, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]
Eldris Yuliia F. – Student, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]

List of references in article

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