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Liburkina L. M.

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The Cross-Cultural Foundations of Managerial Practices in Ukraine and EU Countries: A Comparative Analysis of Value and Institutional Models of Culture
Berenda S. V.

Berenda, Sergiy V. (2025) “The Cross-Cultural Foundations of Managerial Practices in Ukraine and EU Countries: A Comparative Analysis of Value and Institutional Models of Culture.” Business Inform 5:497–504.
https://doi.org/10.32983/2222-4459-2025-5-497-504

Section: Management and Marketing

Article is written in Ukrainian
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UDC 005.96:339.9

Abstract:
The goal of the article is to conduct an inter-model reconstruction of the cultural profile of Ukraine through the comparison of the value dimensions of G. Hofstede’s model and the institutional variables of J. P. Murdock’s model. Methodologically, the study is based on an interdisciplinary framework that combines structural, value, and behavioral approaches to cultural analysis, using data from the Ethnographic Atlas, Hofstede’s indices (updated after 2022), as well as models of cultural competence (CQ, ICC). The results of the study demonstrate systematic correlations between historically established institutional patterns of Slavic cultures and modern behavioral indices. Special attention is given to the cultural dimension of uncertainty avoidance, illustrated by the example of the implementation of the digital platform «Diia». The article proposes a typology of indicators (structural, value, behavioral) as the foundation for an analytical tool to explore the cultural foundations of management practices. The limitations of the study are related to the lack of a direct empirical dataset for Ukraine in the Ethnographic Atlas base, which is compensated for by using Slavic analogues. The practical value lies in the ability to form culturally sensitive management strategies, effectively adapting international approaches to the local context, and predicting conflict zones in the processes of transforming management practices. The social implications of the research relate to increasing the cultural literacy of managers, strengthening intercultural communication, and considering deep structures in the development of reforms. The originality of the work lies in the integration of models of varying levels of abstraction and in building a unified framework for analyzing the transformative dynamics of culture in the managerial context.

Keywords: cross-cultural management, European integration, international business, cultural dimensions, institutional analysis, uncertainty avoidance, behavioral models.

Fig.: 2. Tabl.: 1. Bibl.: 13.

Berenda Sergiy V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management and Administration, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

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Ang, S., and Van Dyne, L. Handbook of Cultural Intelligence. London: Routledge, 2015.
Shaik, F. F., Makhecha, U. P., and Gouda, S. K. “Work and non-work identities in global virtual teams: Role of cultural intelligence in employee engagement“. International Journal of Manpower, vol. 42, no. 1 (2020): 51-78. DOI: https://doi.org/10.1108/IJM-03-2019-0118
Dalyk, V. P., and Melnychuk, V. M. “Kliuchovi modeli korporatyvnoi kultury ahentiv rynku“ [Key Models of Corporate Culture of Market Agents]. Akademichni vizii, no. 38 (2024). DOI: https://doi.org/10.5281/zenodo.14549369
“Tsyfrova ekonomika: trendy, ryzyky ta sotsialni vyklyky : analit. dop.“ [Digital Economy: Trends, Risks and Social Challenges: analytical supplement]. Tsentr Razumkova. Kyiv, 2020. https://razumkov.org.ua/uploads/article/2020_digitalization.pdf
Hromadska dumka naselennia Ukrainy shchodo demokratii, upravlinnia ta reform: rezultaty opytuvannia 2023 roku [Public Opinion of the Population of Ukraine on Democracy, Governance and Reforms: Results of the 2023 Survey]. Kyivskyi mizhnarodnyi instytut sotsiolohii (KMIS), 2023.
“Countries That Avoid Uncertainty Are Less Innovative and Have More Bureaucracy“. Harvard Business Review, The Hofstede Centre, European Commission Innovation Union Scoreboard, World Bank Ease of Doing Business Ranking, 2015. https://hbr.org
“Hofstede Insights. Compare Countries: Netherlands, Poland, Sweden, Ukraine“. The Hofstede Centre. https://www.hofstede-insights.com/product/compare-countries/

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