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The Strategic Development of Enterprises in a Transformational Economy: An Analysis of the Experience of an Agro-Industrial Holding Amid Global Challenges
Filina S. V., Kyzhel N. L., Kuzhel O. V.

Filina, Svіtlana V., Kyzhel, Nataliia L., and Kuzhel, Oleksandr V. (2025) “The Strategic Development of Enterprises in a Transformational Economy: An Analysis of the Experience of an Agro-Industrial Holding Amid Global Challenges.” Business Inform 5:489–496.
https://doi.org/10.32983/2222-4459-2025-5-489-496

Section: Management and Marketing

UDC 005.21:330.3:631.15

Abstract:
The aim of the article is to investigate the strategic development of the Public Joint Stock Company «Myronivsky Hliboproduct» («MHP») within the transformational economy of Ukraine, focusing on evaluating external and internal influencing factors, the effectiveness of implemented strategic initiatives, and opportunities for ensuring the company’s sustainable development. The work uncovers the role of strategic management in adapting agro-industrial enterprises to new challenges posed by economic instability, global risks, and increasing pressure regarding environmental and social responsibility of businesses. The article employs strategic analysis methods, including SWOT analysis, PESTEL analysis, and the ESG assessment approach to identify environmental, social, and governance aspects of enterprise development. To address the tasks set, general scientific and special research methods were employed, including: generalization, analysis and synthesis, comparison and systematization, observation. It has been determined that «MHP» is actively adapting to the challenges of a transforming economy by diversifying its business, developing bioenergy, implementing ESG goals, digital solutions, and enhancing operational efficiency. The analysis carried out enabled the identification of the company’s key strengths, vulnerabilities to external threats, as well as uncovering opportunities for further transformation of the business model, considering global and national trends in sustainable development. The obtained results can be utilized by managers of agricultural enterprises, analysts, and strategic management specialists to formulate effective development strategies in the context of economic instability, changes in the market environment, integration of sustainable development principles, and also to enhance approaches to risk management and innovative transformation of the agricultural business.

Keywords: strategic development, transformational economy, sustainable development, SWOT analysis, PESTEL analysis, ESG evaluation, strategic analysis, agribusiness.

Fig.: 1. Tabl.: 4. Bibl.: 10.

Filina Svіtlana V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: [email protected]
Kyzhel Nataliia L. – Senior Lecturer, Department of Management, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: [email protected]
Kuzhel Oleksandr V. – Postgraduate Student, Department of Management, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: [email protected]

List of references in article

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Husakovska, T. O., Rybalko-Rak, L. A., and Sereda, O. O. “Ekonomichnyi mekhanizm prosuvannia brendu orhanizatsii yak skladova marketynhovoi stratehii pidvyshchennia konkurentospromozhnosti v umovakh tsyfrovoi transformatsii ta yevrointehratsii“ [Economic Mechanism of Organization Brand Promotion as a Component of the Marketing Strategy for Enhancing Competitiveness in the Conditions of Digital Transformation and European Integration]. Ekonomika ta suspilstvo, no. 72 (2025). DOI: https://doi.org/10.32782/2524-0072/2025-72-152
Dalyk, V. P. et al. “Systematyzatsiia aspektiv stratehichnoho rozvytku pidpryiemstva v umovakh ryzyku ta nevyznachenosti“ [Systematization of Aspects of Strategic Development of an Enterprise in Conditions of Risk and Uncertainty]. Internauka. Seriia «Ekonomichni nauky», no. 5 (2023). DOI: https://doi.org/10.25313/2520-2294-2023-5-8794
Bondar, Yu. A., and Deineka, V. S. “Stratehii rozvytku pidpryiemstva: znachennia, vydy, osoblyvosti“ [Business Development Strategies: Sense, Types, Features]. Rozvytok metodiv upravlinnia ta hospodariuvannia na transporti, no. 3 (2023): 77-88. DOI: https://doi.org/10.31375/2226-1915-2023-3-77-88
Kozlova, I. M., Velyka, O. Yu., and Kozlov, N. V. “Osoblyvosti stratehichnoho rozvytku pidpryiemstv v umovakh voiennoho stanu“ [Features of the Strategic Development of Enterprises under Martial Law]. Biznes Inform, no. 5 (2023): 134-140. DOI: https://doi.org/10.32983/2222-4459-2023-5-134-140
Lozova, O. V., Kuzhel, N. L., and Kuzhel, O. V. “Upravlinnia stratehichnymy zminamy pidpryiemstva v konteksti dovhostrokovoho rozvytku vitchyznianykh kompanii pid chas viiny ta v postvoiennyi period“ [Management of Strategic Changes of the Enterprise in the Context of Long-Term Development of Domestic Companies During the Wartime and in the Post-War Period]. Biznes Inform, no. 8 (2024): 386-392. DOI: https://doi.org/10.32983/2222-4459-2024-8-386-392
Matviichuk, L. O., and Oliinyk, L. V. “Transformatsiia pidkhodiv ta problemy otsinky stratehichnoho rozvytku pidpryiemstv v konteksti yevrointehratsii“ [Transformation of Approaches and Problems of Evaluating Strategic Development of Enterprises in the Context of Eurointegration]. Ekonomika ta suspilstvo, no. 72 (2025). DOI: https://doi.org/10.32782/2524-0072/2025-72-94
“MHP. A Leading International Food and Agrotech Company“. Group Annual Report and Accounts 2023. https://api.next.mhp.com.ua/images/51d31/2ef40/69ea3acbd9a.pdf
Ofitsiinyi sait kompanii «MKhP». https://mhp.com.ua/uk/glorytoUkraine
Tepliuk, M. A., Serhiienko, M. O., and Kyryliuk, O. V. “Stratehichnyi rozvytok pidpryiemstva v umovakh novoi normalnosti: tsyfrovi transformatsii ta innovatsiini pidkhody v adaptatsii do zmin ta stiikosti do entropii“ [Strategic Development of Enterprises in the New Normal: Digital Transformations and Innovative Approaches to Adaptation to Changes and Entropy Resilience]. Vcheni zapysky, no. 37(4) (2024): 8-17. DOI: https://doi.org/10.33111/vz_kneu.37.24.04.01.005.011

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