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Integration of Tokenomics and Multifactor Assessment of Business Project Value in the DeFi Sector
Ivakhno P. V., Manoilenko O. V.

Ivakhno, Pavlo V., and Manoilenko, Oleksandr V. (2025) “Integration of Tokenomics and Multifactor Assessment of Business Project Value in the DeFi Sector.” Business Inform 5:408–414.
https://doi.org/10.32983/2222-4459-2025-5-408-414

Section: Finance, Money Circulation and Credit

Article is written in Ukrainian
Downloads/views: 8

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UDC 336.76:004.738.5

Abstract:
The article addresses the scientific problem of forming an efficient approach to assessing the market value of business projects in the rapidly evolving area of decentralized finance (DeFi) within the digital economy. The article analyzes the limitations of applying traditional financial evaluation methods, specifically discounted cash flow (DCF) models and economic value added (EVA), which lose their relevance in the DeFi context due to the instability of cash flows, absence of centralized reporting, and the specific profitability structure of tokenized assets. In order to overcome the mentioned limitations in the study, a new multifactor model has been proposed, which combines classical financial indicators with key tokenomic metrics: total value locked (TVL), the utility function of the token in governance, liquidity mining incentives, as well as the distribution of tokens over time (vesting schedules). An empirical validation of the model’s efficiency was conducted through the construction of a multiple linear regression based on data from 20 leading DeFi projects for the years 2023–2024. The results obtained demonstrated a high statistical significance of the included tokenomic variables (p < 0.01) and a high explanatory power of the model (R? = 0.92), confirming its efficiency for predicting the market capitalization of digital assets. It is demonstrated that tokenomic characteristics have a decisive impact on the value of DeFi projects, while traditional indicators (DCF, EVA) are secondary or insignificant due to the changing nature of value in the Web3 economy. The proposed model enables the development of a sound methodology for the strategic analysis of investment attractiveness of decentralized platforms, particularly from the perspective of DAO organizations, venture funds, and analytical agencies.

Keywords: tokenomics, market value, decentralized finance (DeFi), asset valuation, digital assets.

Tabl.: 2. Formulae: 1. Bibl.: 13.

Ivakhno Pavlo V. – Postgraduate Student, Department of Accounting and Finance, National Technical University «Kharkiv Polytechnic Institute» (2 Kyrpychova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]
Manoilenko Oleksandr V. – Doctor of Sciences (Economics), Professor, Professor, Department of Accounting and Finance, National Technical University «Kharkiv Polytechnic Institute» (2 Kyrpychova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]

List of references in article

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Bakhtiar, T., Luo, X., and Adelopo, I. “The impact of fundamental factors and sentiments on the valuation of cryptocurrencies“. Blockchain: Research and Applications, vol. 4, no. 4 (2023). DOI: 10.1016/j.bcra.2023.100154
Cong, L. W., Li, Y., and Wang, N. “Tokenomics: Dynamic Adoption and Valuation“. Review of Financial Studies, vol. 34, no. 3 (2021): 1105-1155. DOI: 10.1093/rfs/hhaa089
“Valuing Ethereum into the Merge“. Cumberland. May 31, 2022. https://www.cumberland.io/insights/research/valuing-ethereum-into-the-merge
“DeFi Dashboard - TVL Rankings“. DefiLlama. 2024. https://defillama.com
Cong, L. W., He, Zh., and Tang, K. “The Tokenomics of Staking“. Working Paper no. 33640. NBER Working Papers. 2025. https://www.nber.org/system/files/working_papers/w33640/w33640.pdf
Harwick, C., and Caton, J. “What's the Big Deal about DeFi?“ Working paper. 2020. https://mdpi.com
“Token Utility: Revenue Capture“. Liquifi. 2023. https://liquifi.finance
Malinova, K., and Park, A. “Tokenomics: When Tokens Beat Equity“. Management Science, vol. 69, no. 11 (2023): 6568-6583. DOI: https://doi.org/10.1287/mnsc.2023.4882
Metelski, D., and Sobieraj, J. “Decentralized Finance (DeFi) Projects: A Study of Key Performance Indicators in Terms of DeFi Protocols' Valuations“. International Journal of Financial Studies, art. 108, vol. 10, no. 4 (2022). DOI: https://doi.org/10.3390/ijfs10040108
“Token Terminal“. Metrics for DeFi Protocols. 2024. https://tokenterminal.com
“Uniswap Protocol. Governance Proposal Discussion“. Forum post. 2023. https://gov.uniswap.org
Wu, X. et al. “DeFi Tokenomics: A Comprehensive Framework for Explaining and Forecasting Values in Decentralized Finance“. Blockchain and Cryptocurrency. 2024. https://sensorsportal.com/BAC_journal/Vol_02/P_BC_08.pdf

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