BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

SITE SECTIONS

The Balanced Potential of Enterprises in the Context of Ensuring Crisis Management of Their Sustainable Development
Prokhorova V. V., Mushnykova S. A., Fridman O. A., Chernov V. V.

Prokhorova, Viktoriia V. et al. (2025) “The Balanced Potential of Enterprises in the Context of Ensuring Crisis Management of Their Sustainable Development.” Business Inform 5:328–337.
https://doi.org/10.32983/2222-4459-2025-5-328-337

Section: Economics of Enterprise

Article is written in Ukrainian
Downloads/views: 1

Download article (pdf) -

UDC 658.5:005.334:005.21

Abstract:
The article discusses the balanced potential of an enterprise as a strategic foundation for ensuring crisis management amid dynamic challenges and external instability. The research is based on a system approach to integrating the internal resources of the enterprise – informational, human, innovative, financial, and production – into a unified structure that forms a holistic mechanism for responding to crisis situations. Special attention is given to identifying the relationship between the level of balanced potential and the enterprise’s capability for strategic and tactical risk management, ensuring the sustainability of operations, and long-term development. Based on theoretical analysis and modeling, a conceptual model for forming balanced potential is proposed, which includes adaptive management mechanisms aimed at supporting the stability of the enterprise in the context of crisis influences. The model integrates elements of strategic planning, operational efficiency, and digital tools of analytical systems as a foundation for ensuring flexibility and competitiveness. The practical significance of the research lies in the development of methodological approaches to ensure the sustainable development of the enterprise through effective utilization and harmonization of its potential, which enables the formation of an adaptive management strategy in the context of anti-crisis transformation.

Keywords: balanced potential, ensuring, crisis management, resilience, development, enterprise, mechanism, strategy.

Fig.: 2. Tabl.: 2. Bibl.: 16.

Prokhorova Viktoriia V. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Economics and Management, Educational and Scientific Institute "Ukrainian Engineering and Pedagogical Academy" of V. N. Karazin Kharkov National University (16 Unіversytetska Str., Kharkіv, 61003, Ukraine)
Email: [email protected]
Mushnykova Svitlana A. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Financial Management, Accounting Analytics and Business Monitoring, Educational and Scientific Institute «Dnipro Metallurgical Institute» of the Ukrainian State University of Science and Technology (4 Nauky Ave., Dnipro, 49600, Ukraine)
Email: [email protected]
Fridman Olena A. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics and Management, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Chernov Volodymyr V. – Postgraduate Student, Department of Economics and Management, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

Sharanov, R. S. “Alhorytm antykryzovoho upravlinnia pidpryiemstva“ [Enterprise Crisis Management Algorithm]. Tsentralno-ukrainskyi naukovyi visnyk. Seriia «Ekonomichni nauky», no. 6 (2021): 288-296. DOI: https://doi.org/10.32515/2663-1636.2021.6(39).288-296
Yepifanova, I., and Bolotnov, D. “Mistse stratehii v systemi antykryzovoho upravlinnia pidpryiemstvamy“ [The Place of Strategy in an Crisis Management System of Enterprises]. Visnyk Khmelnytskoho natsionalnoho universytetu, no. 3 (2022): 335-338. DOI: https://doi.org/10.31891/2307-5740-2022-306-3-51
Matukova, H. I., Bahashova, N. V., and Matukova-Yaryha, D. H. “Antykryzovyi menedzhment: alhorytm pidvyshchennia konkurentospromozhnosti pidpryiemstva“ [Anti-Crisis Management: An Algorithm for Increasing the Competitiveness of an Enterprise]. Ekonomika ta suspilstvo, no. 32 (2021). DOI: https://doi.org/10.32782/2524-0072/2021-32-89
Khatser, M. V. “Antykryzove finansove upravlinnia na pidpryiemstvi: sutnist, kharakterystyka ta mekhanizm zdiisnennia“ [Anti-Crisis Financial Management at an Enterprise: The Essence, Characteristics and Implementation Mechanism]. Vcheni zapysky Tavriiskoho natsionalnoho universytetu imeni V. I. Vernadskoho. Seriia «Ekonomika i upravlinnia». 2019. https://www.econ.vernadskyjournals.in.ua/journals/2019/30_69_1/16.pdf
Tymoshenko, O. V., Butska, O. Yu., and Safari, F. Kh. “Antykryzove upravlinnia yak peredumova pidvyshchennia efektyvnosti diialnosti“ [Anticrisis Management as Prerequisite for the Efficiency Increase of Enterprise Activity]. Ekonomichnyi analiz. 2016. http://nbuv.gov.ua/UJRN/ecan_2016_23%282%29__28
Boniar, S. M., and Skutova-Korkh, Ya. O. “Teoretychni osnovy antykryzovoho upravlinnia“ [Theoretical Basis of Crisis Management]. Vodnyi transport. 2013. http://nbuv.gov.ua/UJRN/Vodt_2013_1_19
Pohrebniak, A. Yu., and Medvedieva, A. D. “Porivniannia tradytsiinykh ta antykryzovykh stratehii upravlinnia pidpryiemstvom“ [Comparison of Traditional and Anti-Crisis Strategies of Business Management]. Suchasni problemy ekonomiky i pidpryiemnytstvo. 2018. https://ela.kpi.ua/server/api/core/bitstreams/0ba9098d-7ff9-4fad-aec4-0a61ef4d5701/content
Romaniak, H. M. “Sutnist antykryzovoho upravlinnia pidpryiemstvom v umovakh nestabilnoho rynkovoho seredovyshcha“ [Essence of Anticrisis Management in an Uncertain Market Enviroment]. Naukovi zapysky [Ukrainskoi akademii drukarstva]. 2016. http://nbuv.gov.ua/UJRN/Nz_2016_1_31
Sierikova, A. A. “Sutnist antykryzovoho upravlinnia finansovymy ryzykamy pidpryiemstva“ [Satisfaction of Anti-Crisis Management of Financial Risks of the Enterprise]. Prychornomorski studii. 2018. http://nbuv.gov.ua/UJRN/bses_2018_25_39
Brovko, L. I., Sirko, A. Yu., and Kriukova, H. V. “Ekonomichna sutnist antykryzovoho upravlinnia pidpryiemstvom“ [The Economic Essence of the Crisis Management Enterprise]. Modern Economics, no. 15 (2019): 36-40. DOI: https://doi.org/10.31521/modecon.V15(2019)-05
Moskvin, B. “Bankrutstvo yak mekhanizm antykryzovoho upravlinnia pidpryiemstvom“ [Bankruptcy as an Enterprise Anti-Crisis Management Mechanism]. Visnyk KNTEU, no. 2 (2020): 58-68. DOI: https://doi.org/10.31617/visnik.knute.2020(130)05
Bolotnov, D. H. “Osoblyvosti antykryzovoho upravlinnia vitchyznianymy pidpryiemstvamy“ [Features of Anti-Crisis Management of Domestic Enterprises]. Innovation and Sustainability, no. 2 (2022): 171-176. DOI: https://doi.org/10.31649/ins.2022.2.171.176
Yepifanova, I. Yu., and Oranska, N. O. “Sutnist antykryzovoho upravlinnia pidpryiemstva“ [The Essence of Crisis Management of Enterprises]. Ekonomika i suspilstvo. 2016. https://economyandsociety.in.ua/journals/2_ukr/47.pdf
Vatchenko, B. S., and Sharanov, R. S. “Antykryzove upravlinnia pidpryiemstvom v umovakh viiny“ [Crisis Management of the Enterprise in the Conditions of War]. Ekonomichnyi prostir, no. 182 (2022): 38-43. DOI: https://doi.org/10.32782/2224-6282/182-5
Lihonenko, L. O. “Antykryzove upravlinnia pidpryiemstvom v umovakh ekonomiky znan ta intelektualizatsii menedzhmentu“ [Crisis Management of Enterprises in the Knowledge Economy and Intellectualization of Management]. Ekonomichnyi forum. 2016. http://nbuv.gov.ua/UJRN/ecfor_2016_1_25
Hudz, O. Ye. “Formuvannia stratehii antykryzovoho upravlinnia pidpryiemstv“ [Formation of Anti-Crisis Management Strategy of Enterprises]. Ekonomika. Menedzhment. Biznes. 2019. https://journals.dut.edu.ua/index.php/emb/article/view/2144/2044

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster