BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

SITE SECTIONS

Improving the Indicator System for Assessing the Competitiveness of HoReCa Enterprises
Popov O. S., Yarovoi O. V.

Popov, Oleksandr S., and Yarovoi, Oleh V. (2025) “Improving the Indicator System for Assessing the Competitiveness of HoReCa Enterprises.” Business Inform 5:318–327.
https://doi.org/10.32983/2222-4459-2025-5-318-327

Section: Economics of Enterprise

Article is written in Ukrainian
Downloads/views: 0

Download article (pdf) -

UDC 658.8:640.4

Abstract:
The article substantiates the necessity of improving the system of indicators for assessing the competitiveness of HoReCa enterprises, considering the specifics of their functioning under conditions of intensified competition, the dynamics of consumer preferences, and the increasing importance of intangible assets. The relevance of the topic stems from the insufficient adaptability of traditional methodologies to the hotel and restaurant sector, where service quality, customer experience, and digital presence are of crucial importance. The study uses the structural-logical, comparative, and systemic approaches, as well as methods of content analysis of scientific sources, grouping, classification, and expert summarization. Based on the analysis of contemporary scientific works, a classification of methods for assessing competitiveness was developed, and criteria for selecting relevant indicators were established, taking into account the industry-specific features of HoReCa. The main result of the research is the development of an integrated system of indicators that encompasses five blocks: financial efficiency, market position, marketing and service characteristics, digital reputation, and innovation. The system allows for creating a comprehensive view of the competitive status of the enterprise and serves as a foundation for constructing an integral index of competitiveness. Further research should be focused on developing a methodology for weighting indicators, creating an adaptive normalization model, and practically testing the system using real HoReCa enterprises with the application of multi-criteria analysis methods. The practical significance lies in the potential use of the proposed system as a tool for strategic planning, monitoring effectiveness, and managing competitiveness. It can be utilized by managers of HoReCa establishments, consultants, and investors to make informed decisions. The social consequences of the research findings may manifest in promoting the improvement of service quality, creating jobs, and forming a transparent system for evaluating efficiency in the hospitality sector. The originality of the work lies in the combination of quantitative and qualitative indicators within a unified system adapted to the HoReCa industry, which ensures its high practical value for business and science.

Keywords: enterprise competitiveness, HoReCa, system of indicators, integral assessment, evaluation methods.

Fig.: 1. Tabl.: 3. Bibl.: 15.

Popov Oleksandr S. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics and Public Administration, National Aerospace University «Kharkiv Aviation Institute» named after M. Ye. Zhukovskiy (17 Vadyma Manka Str., Kharkіv, 61070, Ukraine)
Email: [email protected]
Yarovoi Oleh V. – Postgraduate Student, National Aerospace University «Kharkiv Aviation Institute» named after M. Ye. Zhukovskiy (17 Vadyma Manka Str., Kharkіv, 61070, Ukraine)
Email: [email protected]

List of references in article

Artemenko, L. B. “Systematyzatsiia metodiv otsiniuvannia konkurentospromozhnosti pidpryiemstva“ [Systematization of Modern Methods of Enterprises Competitiveness Assessment]. Visnyk Odeskoho natsionalnoho universytetu. Seriia «Ekonomika». 2016. http://nbuv.gov.ua/UJRN/Vonu_econ_2016_21_7%281%29__14
Bryzhan, I. A., and Chevhanova, V. Ya. “Porivniannia metodiv otsiniuvannia konkurentospromozhnosti pidpryiemstva“ [Comparison of Methods for Assessing the Competitiveness of an Enterprise]. Economics and Management of Enterprise. Seria «Development of the productive forces and regional economy», vol. 4, no. 5 (2015): 10-15. DOI: https://doi.org/10.15587/2312-8372.2015.47269
Brin, P. V., Prokop, M. V., and Nekhme, M. N. “Dynamichne otsiniuvannia konkurentospromozhnosti pidpryiemstva“ [Dynamic Assessment of Company's Competitiveness]. Naukovyi visnyk Uzhhorodskoho natsionalnoho universytetu. Seriia «Mizhnarodni ekonomichni vidnosyny ta svitove hospodarstvo», vol. 1, no. 28 (2019): 62-68. DOI: https://doi.org/10.32782/2413-9971/2019-28-11
Dashko, I. M. “Doslidzhennia osnovnykh metodiv otsiniuvannia rivnia konkurentospromozhnosti pidpryiemstv“ [Research of Basic Methods of Estimating Competitiveness Level of Enterprises]. Ekonomika ta derzhava, no. 5 (2020): 108-110. DOI: https://doi.org/10.32702/2306-6806.2020.5.108
Drazhnytsia, S. A., and Drazhnytsia, O. S. “Suchasni metody otsiniuvannia rivnia konkurentospromozhnosti pidpryiemstv sfery posluh“ [Modern Methods for Assessing the Level of Competitiveness of Enterprises in the Service Sphere]. Visnyk Khmelnytskoho natsionalnoho universytetu, vol. 1, no. 5 (2021). DOI: https://doi.org/10.31891/2307-5740-2021-298-5(1)-36
Ivanova, M. I., Yehortseva, Ye. Ye., and Myronenko, Ya. Yu. “Unifikatsiia metodolohii otsiniuvannia konkurentospromozhnosti“ [Unification of Competitiveness Assessment Methodology]. Traiektoriia nauky. 2016. https://pathofscience.org/index.php/ps/article/view/150
Kvasko, A. V. “Analiz metodiv otsinky konkurentospromozhnosti pidpryiemstva“ [Analysis of Methods of Assessment of Enterprises Competitiveness]. Naukovi zapysky [Ukrainskoi akademii drukarstva]. 2017. https://ela.kpi.ua/server/api/core/bitstreams/e2fa8c11-38e1-4097-b147-a3adcd23b46a/content
Pererva, P. H., Kobielieva, T. O., and Zozulia, M. O. “Doslidzhennia metodiv otsiniuvannia konkurentospromozhnosti“ [Research on Methods for Assessing Competitiveness]. Aktualni problemy suchasnoho biznesu: oblikovo-finansovyi ta upravlinskyi aspekty. 2021. https://repository.kpi.kharkov.ua/bitstreams/ffaa192d-f74d-4fb5-80ff-149890f2cfc2/download
Savchenko, S. M. “Krytychnyi analiz naiavnoho metodychnoho instrumentariiu otsiniuvannia konkurentospromozhnosti pidpryiemstv“ [Critical Analysis of the Available Methodological Tools for Enterprise Competitiveness Assessment]. Ekonomika ta derzhava, no. 7 (2020): 79-84. DOI: https://doi.org/10.32702/2306-6806.2020.7.79
Sakhno, A. A., Salkova, I. Yu., and Slobodianiuk, A. O. “Osoblyvosti otsiniuvannia rivnia konkurentospromozhnosti pidpryiemstv“ [Features of Evaluation of Competitiveness Level of Enterprises]. Rehionalna biznes-ekonomika ta upravlinnia. 2018. http://socrates.vsau.org/repository/getfile.php/19222.pdf
Smolin, I. V. “Formy proiavu ta metodychnyi instrumentarii otsiniuvannia konkurentospromozhnosti pidpryiemstva“ [Manifestations and Methodical Evaluation Instruments of Competitiveness of Enterprises]. Stratehiia ekonomichnoho rozvytku Ukrainy. 2016. http://nbuv.gov.ua/UJRN/seru_2016_39_7
Sukhanova, A. V. “Metodychni pidkhody do otsiniuvannia konkurentospromozhnosti pidpryiemstva“ [Methodical Approaches to Assessing the Competitiveness of the Enterprise]. Ekonomika ta suspilstvo, no. 26 (2021). DOI: https://doi.org/10.32782/2524-0072/2021-26-62
Tkachenko, A. M., and Kolesnyk, E. O. “Metody otsinky konkurentospromozhnosti pidpryiemstva“ [Competitiveness Evolution Methods of the Enterprise]. Naukovyi visnyk Poltavskoho universytetu ekonomiky i torhivli. Seriia «Ekonomichni nauky», no. 4 (2020). DOI: https://doi.org/10.37734/2409-6873-2019-4-2
Shykina, O. V., and Kozlovskyi, R. S. “Osnovni pidkhody do otsiniuvannia konkurentospromozhnosti pidpryiemstv hotelnoho hospodarstva“ [Main Approaches to Evaluation of the Competitiveness of Enterprises of the Hotel Business]. Skhidna Yevropa: Ekonomika, biznes ta upravlinnia. 2018. http://www.easterneurope-ebm.in.ua/journal/17_2018/77.pdf
Shumilo, O. S., Rudas, D. S., and Sukulskyi, V. M. “Pryntsypy ta metody otsiniuvannia konkurentospromozhnosti pidpryiemstv“ [The Principles and Methods for Assessing the Competitiveness of Enterprises]. Biznes Inform, no. 6 (2020): 291-297. DOI: https://doi.org/10.32983/2222-4459-2020-6-291-297

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster