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Impact of Digital Economy on Business Development in Ukraine
Lytvynenko O. D., Lytvynenko A. O., Morozova N. L.

Lytvynenko, Olena D., Lytvynenko, Alina O., and Morozova, Nadiia L. (2025) “Impact of Digital Economy on Business Development in Ukraine.” Business Inform 5:176–183.
https://doi.org/10.32983/2222-4459-2025-5-176-183

Section: Information Technologies in the Economy

UDC 330.341.1

Abstract:
The aim of the article is to comprehensively study the impact of the digital economy on business development in Ukraine, in particular under martial law. The article analyzes how digitalization, innovative technologies, transformation of business models and changes in consumer behavior create new challenges and open up additional opportunities for Ukrainian enterprises. The methodological basis of the study was the analysis and generalization of analytical reports, statistics and publications of international organizations and national institutions. The article systematizes the main areas of digital transformation's impact on business processes, including production automation, e-commerce development, financial technologies, innovations in agriculture, and cybersecurity measures. Particular attention is paid to the adaptation of enterprises to the extreme conditions of the full-scale war and the role of digital technologies in maintaining operations, supporting remote employment, optimizing supply chains, and entering new markets. The research findings show that the digital economy has become a critical factor in business sustainability in Ukraine. Successful cases of implementing digital platforms, ERP systems, cloud services, IoT, Big Data, artificial intelligence, and e-commerce demonstrate significant potential for further development. The article also highlights the role of public policy in ensuring a digital breakthrough by investing in digital infrastructure, stimulating innovation, and improving electronic public services. Prospects for further research include assessing the efficiency of digital transformation in various sectors of the economy, in particular in terms of productivity, investment attractiveness and social impact. The authors emphasize the need for an integrated approach to digitalization, which includes technological, organizational, human resources and institutional aspects.

Keywords: digital economy, business digitalization, innovative technologies, e-commerce, artificial intelligence, big data, sustainable development.

Fig.: 2. Tabl.: 1. Bibl.: 10.

Lytvynenko Olena D. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics and Business, State Biotechnological University (44 Alchevskykh Str., Kharkiv, 61002, Ukraine)
Email: [email protected]
Lytvynenko Alina O. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of International Economic Relations and Business Security, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Morozova Nadiia L. – Candidate of Sciences (Economics), Associate Professor, Head of the Department, Department of Management, Business and Professional Communications, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

Internet Asotsiatsiia Ukrainy (InAU). https://inau.ua/
Natsionalnyi bank Ukrainy. https://bank.gov.ua/
“McKinsey & Company: Global management consulting“. McKinsey Ukraine. https://www.mckinsey.com/ua/overview
Ministerstvo ahrarnoi polityky ta prodovolstva Ukrainy. https://minagro.gov.ua/napryamki/eksport-do-krain-ies
DataGroup - telekomunikatsiina kompaniia. https://www.datagroup.ua/
Babenko, M. et al. “Management of financial and credit systemsand the socio-humanitarian component of their development“. Finansovo-kredytni systemy: perspektyvy rozvytku, no. 1 (2025): 150-163. DOI: https://doi.org/10.26565/2786-4995-2025-1-13
Pasko, M. et al. “Readiness of Ukrainian business for digital transformation: drivers and barriers“. Finansovo-kredytni systemy: perspektyvy rozvytku, no. 1 (2025): 125-137. DOI: https://doi.org/10.26565/2786-4995-2025-1-10
“Tsyfrova transformatsiia ekonomiky Ukrainy v umovakh viiny. Traven 2024“ [Digital Transformation of the Ukrainian Economy in Times of War. May 2024]. NISD, June 03, 2024. https://niss.gov.ua/news/komentari-ekspertiv/tsyfrova-transformatsiya-ekonomiky-ukrayiny-v-umovakh-viyny-traven-2024
Samorodov, B., and Kotkovskyi, V. “Impact of innovative technologies on the development of small and medium-sized businesses in the digital economy“. Ekonomichnyi prostir, no. 197 (2025): 281-286. DOI: https://doi.org/10.30838/EP.197.281-286
[Legal Act of Ukraine] (2021). https://zakon.rada.gov.ua/laws/show/1667-20#Text

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