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The Influence of the Strategy of Financial and Investment Activity on the Investment Activity of Enterprises
Yemelyanov O. Y., Shpak Y. S., Shcherbakov M. V., Voloshko D. Y.

Yemelyanov, Oleksandr Yu. et al. (2024) “The Influence of the Strategy of Financial and Investment Activity on the Investment Activity of Enterprises.” Business Inform 9:218–224.
https://doi.org/10.32983/2222-4459-2024-9-218-224

Section: Investment Processes

Article is written in Ukrainian
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UDC 338.001.36

Abstract:
The aim of the article is to improve the theoretical foundations of substantiation of strategies for financial and investment activities of enterprises, first of all, to group the types of these strategies and allocate the main factors of their choice, as well as to assess the impact of such choice on the level of investment activity of companies. The article establishes that the strategies of financial and investment activity of enterprises can be grouped on various grounds, in particular by: riskiness of financial and investment activity; the ratio between consumption and accumulation in the structure of the distribution of net profit; the degree of activity of companies in controlling their investments; dependence on external sources of financing for investment projects, etc. The main factors influencing the choice of strategies for financial and investment activities of companies are allocated. It is shown that these factors can be divided into four groups, namely: factors that characterize the owners of companies; factors that characterize the existing financial and economic condition of enterprises; factors that characterize the existing conditions for investment activity; factors that characterize the objects in which investments are made. Based on the sample of industrial enterprises of Ukraine, an empirical analysis of the application of various types of strategies of their financial and investment activities by companies has been carried out. The carried out analysis, in particular, showed that more than half of the studied companies chose the following combination of strategies for their financial and investment activities: the strategy of investing mainly in projects with medium risk; a strategy that favors consumption over accumulation; active strategy; internal financing strategy. At the same time, the highest level of investment activity on average was inherent in enterprises that chose a slightly different combination of strategies for their financial and investment activities, namely: strategy of investing mainly in medium-risk projects; balanced strategy; active strategy; combined finance strategy.

Keywords: enterprise strategy, financial and investment activity, investment activity, choice of strategy.

Tabl.: 2. Bibl.: 12.

Yemelyanov Oleksandr Yu. – Doctor of Sciences (Economics), Professor, Professor, Department of Business Economy and Investment, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]
Shpak Yury S. – Postgraduate Student, Department of Enterprise and Investment Economics, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]
Shcherbakov Maksym V. – Postgraduate Student, Department of Enterprise and Investment Economics, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]
Voloshko Dmytro Yu. – Postgraduate Student, Department of Enterprise and Investment Economics, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]

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