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The Synergistic Strategic Set of Machine-Building Enterprise as a Providing Management Factor of Cyclicality of the Process of its Diversification and Integration Development in Conditions of Neotechnological Reproduction
Zalutska K. Y.

Zalutska, Khrystyna Ya. (2020) “The Synergistic Strategic Set of Machine-Building Enterprise as a Providing Management Factor of Cyclicality of the Process of its Diversification and Integration Development in Conditions of Neotechnological Reproduction.” Business Inform 8:210–216.
https://doi.org/10.32983/2222-4459-2020-8-210-216

Section: Management and Marketing

Article is written in Ukrainian
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UDC 658:338.1:005.53:621

Abstract:
The article is aimed at developing a scientific-methodical approach to the formation of actively adaptive synergistic strategic set, which will ensure the cyclicity of the process of diversification and integration development of machine-building enterprise in conditions of neotechnolgic reproduction. The necessity of obtaining a synergistic effect at each level of management of machine-building enterprise in the process of diversification and integration development through interpenetration of the results of performance of its business units is substantiated. A technological map of conformity and mutual consistence of the synergistic effect with strategies has been formed according to the hierarchy of management. On the basis of the technological map, the scientific-methodical approach to the formation of an actively adaptive synergistic strategic set of management of diversification and integration development of machine-building enterprise is proposed, the implementation of which (with the help of a tactical business set of management innovations) will ensure the achievement of the general goal of enterprise development and create additional effect necessary for its effective functioning in the conditions of neotechnological reproduction. The components of the structure of the synergistic strategic set of management of diversification and integration development of machine-building enterprise are characterized.

Keywords: synergistic strategic set, management innovation, diffusion concept, active-adaptive strategies, technological map, multiplicative set of local development strategies.

Fig.: 3. Bibl.: 22.

Zalutska Khrystyna Ya. – Doctor of Sciences (Economics), Professor, Professor, Department of Enterprise Economics and Investment, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]

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