REGISTRATION CERTIFICATE
KV #19905-9705 PR dated 02.04.2013.
FOUNDERS
RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)
According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media. ID R30-03156
PUBLISHER
Liburkina L. M.
SITE SECTIONS
Main page
Editorial staff
Editorial policy
Annotated catalogue (2011)
Annotated catalogue (2012)
Annotated catalogue (2013)
Annotated catalogue (2014)
Annotated catalogue (2015)
Annotated catalogue (2016)
Annotated catalogue (2017)
Annotated catalogue (2018)
Annotated catalogue (2019)
Annotated catalogue (2020)
Annotated catalogue (2021)
Annotated catalogue (2022)
Annotated catalogue (2023)
Annotated catalogue (2024)
Thematic sections of the journal
Proceedings of scientific conferences
|
 
BUSINESS INFORM №5-2016The title and content ABSTRACTS AND INFORMATION ABOUT AUTHORS
34
Section: Management and Marketing UDC 331.101.35:339.138 Bazaliieva L. V. Management of Transaction Costs of the Opportunistic Behavior of the Enterprise's Staff on the Basis of the Concept of Internal Marketing (p. 220 - 224)
The article is aimed at developing a methodological support for reducing transaction costs of the opportunistic behavior of the enterprise's staff on the basis of the concept of internal marketing. The types and causes of opportunistic behavior of the enterprise's staff have been identified, providing for identifying the main ways to protect against opportunism; approaches to minimize the opportunism of the enterprise's staff have been substantiated on the basis of the concept of internal marketing and the transaction cost theory, that enables the enterprise to retain the most qualified and valuable staff; a methodical approach to minimize the manifestations of opportunism on the part of the enterprise's staff has been proposed, which in practice will reduce the transaction costs as result of the opportunistic behavior of the enterprise's employees and increase their satisfaction with the work. Keywords: transaction costs of enterprise, opportunistic behavior of the enterprise's staff, internal marketing Tabl.: 2. Bibl.: 10. Bazaliieva Liudmyla V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing, Management and Trade Entrepreneurship, Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics (8 Otakara Yarosha Lane, Kharkіv, 61045, Ukraine) Email: [email protected]
Article is written in RussianDownloads/views: 7 | Download article (pdf) -  |
Reference to this article: Bazaliieva, Liudmyla V. (2016) “Management of Transaction Costs of the Opportunistic Behavior of the Enterprise's Staff on the Basis of the Concept of Internal Marketing.” Business Inform 5:220–224.
|
FOR AUTHORS
License Contract
Conditions of Publication
Article Requirements
Regulations on Peer-Reviewing
Publication Contract
Current Issue
Frequently asked questions
INFORMATION
The Plan of Scientific Conferences
OUR PARTNERS
Journal «The Problems of Economy»
|