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Liburkina L. M.

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Self-Management as an Internal Resource for Strategic Management of a Telecommunications Enterprise
Syaska O. V.

Syaska, Olena V. (2026) “Self-Management as an Internal Resource for Strategic Management of a Telecommunications Enterprise.” Business Inform 1:567–575.
https://doi.org/10.32983/2222-4459-2026-1-567-575

Section: Management and Marketing

Article is written in Ukrainian
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UDC 658.3:005.32:005.21

Abstract:
The article is dedicated to the study of self-management as a strategic resource for managing a telecommunications enterprise in a dynamic market environment. The relevance of the topic is driven by the need to identify new internal sources of competitiveness for PJSC «VF Ukraine» in the context of digital transformation and military challenges. The research demonstrates that, in a highly competitive telecommunications market, employee self-management is not only a tool for personal efficiency but also a crucial internal resource for the strategic management of the enterprise. Analysis of PJSC «VF Ukraine» operations confirmed that achieving high operational and financial results directly depends on employees’ abilities for self-organization, self-motivation, and managing their own intellectual potential. It is noted that the development of an employee’s strategic thinking creates a directional vector for creative activity, which, in turn, transforms into innovative behavior. This sequence allows the company’s abstract strategic goals to be converted into specific digital products and services. It has been proved that strategic thinking serves as a primary filter that channels the employee’s creative potential toward generating ideas with strategic value for the business, while innovative behavior ensures their practical implementation. New strategically oriented self-management methods have been proposed to develop strategic thinking, stimulate creative activity, and promote innovative behavior in employees. It is substantiated that implementing the proposed methods at all management levels of PJSC «VF Ukraine» will optimize the performance indicators of both individual and collective productivity of each employee, enhance the quality and speed of implementing innovative solutions, improve operational efficiency, and ensure sustainable growth of the company’s financial results.

Keywords: strategic management, self-management, telecommunications enterprise, strategic thinking, creative activity, innovative employee behavior.

Tabl.: 1. Bibl.: 18.

Syaska Olena V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Documentary Communications and Management, Rivne State Humanitarian University (12 Stepana Bandery Str., Rivne, 33028, Ukraine)
Email: [email protected]

List of references in article

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