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Liburkina L. M.

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Strategization of Economic Behavior of Enterprises: The Influencing Factors, Typology, and the Role of Adaptive Mechanisms in the Current Conditions of Economic Management
Chernyshenko A. H.

Chernyshenko, Anton H. (2025) “Strategization of Economic Behavior of Enterprises: The Influencing Factors, Typology, and the Role of Adaptive Mechanisms in the Current Conditions of Economic Management.” Business Inform 7:330–337.
https://doi.org/10.32983/2222-4459-2025-7-330-337

Section: Economics of Enterprise

Article is written in Ukrainian
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UDC 658.012.2:005.21

Abstract:
In the current context of globalization, digital transformation, and structural changes in the global economy, the strategizing of a company’s economic behavior emerges as a key tool for ensuring its long-term competitiveness and resilience. The concept of strategizing involves not only the formal definition of goals and priorities but also the development of an integrated management system that synchronizes strategic guidelines, adaptive mechanisms, and ongoing business activities. In market conditions characterized by high instability, technological change dynamics, and intensified competition, effective strategic management becomes a decisive factor in ensuring the economic security and development of the enterprise. An important aspect of strategizing is the consideration of external and internal influencing factors. The external environment defines the macroeconomic, industry-specific, sociopolitical, and technological framework within which the enterprise operates. Such factors include the general state of the economy, the level of government regulation, consumer behavior, the intensity of competition, the investment climate, and the pace of technological renewal. Internal factors shape the resource potential of the enterprise and determine its flexibility, adaptability, and capacity for innovation. The key internal factors include financial stability, material and technical resources, human capital, organizational structure, and marketing activity. A special place in the internal environment is occupied by the financial strategy, which determines the enterprise’s ability to maintain stable development even during an economic crisis. Strategic financial planning covers cost optimization, the development of financial control mechanisms, and the creation of efficient channels of interaction with investors and creditors. Enterprises that integrate financial strategy into their overall business strategy have significantly higher chances of sustainable growth and strengthening market positions. Considering the interaction of external and internal factors in the strategizing process enables the enterprise to build flexible and adaptive behavior models. In this context, the conceptions of integrated strategic management become relevant, combining environmental analysis, resource potential assessment, goal setting, and the selection of tools for achieving them. The practical implementation of such approaches involves systematic monitoring of influencing factors, evaluation of strategic decision effectiveness, and adjustment of actions in response to changes in the environment.

Keywords: strategizing of economic behavior, adaptive mechanisms, financial strategy, human resources potential, external factors, internal factors, competitiveness, innovative development, digital transformation, strategic management.

Fig.: 2. Bibl.: 17.

Chernyshenko Anton H. – Postgraduate Student, Department of Economics, State University «Kyiv Aviation Institute» (1 Lubomyra Husara Ave., Kyiv, 03680, Ukraine)
Email: [email protected]

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