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Key Tools for Assessing and Managing Enterprise Competitiveness Based on Benchmarking
Zhylinska O. I., Gitko I. V.

Zhylinska, Oksana I., and Gitko, Iryna V. (2025) “Key Tools for Assessing and Managing Enterprise Competitiveness Based on Benchmarking.” Business Inform 2:754–754.
https://doi.org/10.32983/2222-4459-2025-2-754-754

Section: Management and Marketing

Article is written in English
Downloads/views: 0

UDC 658:339.137.22

Abstract:
This article provides a comprehensive analysis of the key tools used for assessing and managing enterprise competitiveness, with a particular focus on benchmarking techniques. The study explores widely recognized strategic analysis methods, including SWOT analysis, Porter's Five Forces Model, BCG matrix, Balanced Scorecard (BSC), and PEST analysis, alongside newer approaches such as Value Chain Analysis, VRIO analysis, and GAP-analysis. The article emphasizes how these tools, when applied effectively, contribute to improved managerial decision-making, allowing businesses to maintain sustainability and adaptability in an increasingly dynamic market environment. A significant portion of the research is dedicated to the role of benchmarking in competitive strategy formulation. The article highlights how enterprises can leverage benchmarking by systematically comparing their performance metrics with industry leaders and best practices. By doing so, companies can identify areas of strength, pinpoint operational inefficiencies, and implement strategic adjustments to enhance overall productivity and market positioning. The integration of these methods ensures a data-driven approach to corporate strategy, enabling businesses to make well-informed decisions based on empirical insights rather than intuition. Furthermore, the study underscores the growing importance of digital transformation in competitive analysis. With the rapid advancements in big data analytics, artificial intelligence, and automation, companies have access to powerful tools for refining their benchmarking and strategic management practices. Digital benchmarking, predictive analytics, and AI-driven strategic modeling enable enterprises to proactively anticipate market shifts and optimize their competitive standing. By employing a holistic approach to competitive assessment – combining traditional frameworks with modern data-driven methodologies – businesses can build resilience, foster innovation, and secure a sustainable competitive advantage. This research affirms that no single analytical tool is sufficient on its own; instead, a combination of multiple strategic methods, tailored to an organization's specific needs, is the most effective way to ensure long-term success in a fast-evolving global economy.

Keywords: competitiveness, SWOT analysis, BCG matrix, Porter's model, balanced scorecard, strategic management, benchmarking, value chain analysis, VRIO analysis, digital transformation.

Fig.: 3. Tabl.: 1. Bibl.: 11.

Zhylinska Oksana I. – Doctor of Sciences (Economics), Professor, Professor, Department of Management of Innovation and Investment Activities, Taras Shevchenko National University of Kyiv (60 Volodymyrska Str., Kyiv, 01033, Ukraine)
Email: [email protected]
Gitko Iryna V. – Student, Taras Shevchenko National University of Kyiv (60 Volodymyrska Str., Kyiv, 01033, Ukraine)
Email: [email protected]

List of references in article

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Pilipenko, S. “The Enterprise Strategic Management through the Sustainable Development Concept“. Economy and Society, no. 20 (2019). DOI: https://doi.org/10.32782/2524-0072/2019-20-47
Shumilo, O. S., Rudas, D. S., and Sukulsky, V. M. “The Principles and Methods for Assessing the Competitiveness of Enterprises“. Business Inform, vol. 6, no. 509 (2020): 291-297. DOI: https://doi.org/10.32983/2222-4459-2020-6-291-297
Sobolieva, H. “Methods for Assessing the Competitiveness of the Enterprise“. Eastern Europe: Economy, Business and Management, no. 4(31) (2021). DOI: https://doi.org/10.32782/easterneurope.31-14
Zhylinska, O., and Liash, D. “Benchmarking as an Innovative Method of Forming Competitive Advantages of the IT Enterprise“. Formation of Market Economy in Ukraine, no. 46 (2020): 107-113.

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