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The Conception of a Proactive Approach to Stimulating the Innovative Activity of Enterprises: Core Content, Structure, Forms, and Methods
Pavlovska I. G.

Pavlovska, Iryna G. (2025) “The Conception of a Proactive Approach to Stimulating the Innovative Activity of Enterprises: Core Content, Structure, Forms, and Methods.” Business Inform 2:24–32.
https://doi.org/10.32983/2222-4459-2025-2-24-32

Section: Innovative Processes

UDC 338.1 [001.895]

Abstract:
The aim of the article is to substantiate the feasibility of using the conception of a proactive approach to stimulating the innovative activity of enterprises, which reveals the content, structure, forms, and methods of a proactive stimulation system. A conceptual model of the innovation system of the economy is presented, featuring unified functions, purposes, and interaction technology during their implementation, highlighting a number of inherent and implicit characteristics of the process of forming the conception of innovative activity. A conceptual model of the system for stimulating the innovative activity of enterprises has been developed, in which the same subjects of the innovation system participate, implementing similar tasks based on a common interaction scheme regarding shared objects. The fundamental differences between these two models have been identified. A conclusion has been drawn that the conception of stimulating innovative activities of enterprises should be based on the parity of two main approaches concerning their own functioning: reactive and proactive ones. The study distinguishes two theoretical approaches to proactivity: as anticipation and preparation for change, and as a system of behavioral norms. Thus, proactivity can be attributed both to the actions of the subject (as a characteristic of its activities) and to the functioning of the system of subjects. The main features, actions, phenomena, and circumstances characterizing proactive management are highlighted. The primary characteristics of the implementation of the stimulation function and its differences from motivation are analyzed. The key traits of the proactive approach to stimulation at various levels of managing the innovation process are discussed: at the level of the subject and at the level of the system. Based on semantic analysis, forms and methods of functioning of the conception of stimulating innovative activities of enterprises based on the proactive approach have been allocated. As a conclusion, the feasibility of applying a proactive approach to stimulate innovative activities of enterprises has been substantiated. Forms and methods of functioning of proactive stimulation of innovative activities of enterprises, aimed at transforming the institutional environment and achieving an initiative character of inclusion in the innovation process, have also been formulated.

Keywords: innovative development, innovative activity, stimulation, proactive approach, methods of proactive stimulation, forms of proactive stimulation.

Fig.: 2. Tabl.: 1. Bibl.: 12.

Pavlovska Iryna G. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing, University of Customs and Finance (2/4 Volodymyra Vernadskoho Str., Dnipro, 49004, Ukraine)
Email: [email protected]

List of references in article

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Hurzhii, N. N., and Kosiak, V. V. “Mekhanizm proaktyvnoho upravlinnia stratehichnoiu marketynhovoiu stiikistiu torhovelnoho pidpryiemstva“ [Mechanism of Proactive Management of Strategic Marketing Sustainability of a Trading Enterprise]. Ekonomika i suspilstvo, no. 11 (2017): 210-214.
Demchyshak, N. B. Finansove rehuliuvannia innovatsiinoi diialnosti v Ukraini [Financial Regulation of Innovation Activity in Ukraine]. Lviv: LNU imeni Ivana Franka, 2016.
Dykan, V. L., Obruch, H. V., and Kuznetsov, V. Ye. “Rozroblennia instrumentariiu proaktyvno-innovatsiinoho upravlinnia promyslovymy pidpryiemstvamy v umovakh tsyfrovizatsii“ [Development of Tools for Proactive and Innovative Management of Industrial Enterprises in the Context of Digitalization]. Visnyk ekonomiky transportu i promyslovosti, no. 80 (2022): 9-21. DOI: https://doi.org/10.18664/btie.80.286743
Kvak, S. A. “Ekonomichnyi mekhanizm stymuliuvannia innovatsiinoi diialnosti promyslovykh pidpryiemstv Ukrainy“ [Economic Mechanism for Stimulating Innovative Activity of Industrial Enterprises in Ukraine]: dys. … kand. ekon. nauk : 08.00.03, 2020.
Kostetskyi, V., and Prymachenko, I. “Suchasni aspekty poshuku stymuliv do innovatsiinoi diialnosti subiektiv hospodariuvannia“ [Modern Aspects of Finding Incentives for Innovative Activities of Business Entities]. Svit finansiv, no. 2 (2020): 134-144.
Manaienko, I. M., and Kravets, A. I. “Finansuvannia innovatsiinoi diialnosti pidpryiemstv: ukrainski realii ta dosvid YeS“ [Financing of Innovative Activities of Enterprises: Ukrainian Realities and EU Experience]. Ekonomika ta upravlinnia pidpryiemstvamy, no. 5 (2018): 109-115.
Ptashchenko, O. V. “Stymuliuvannia innovatsiinoi diialnosti pidpryiemstva: finansovyi, lohistychnyi ta tsyfrovyi aspekty“ [Stimulating Enterprise Innovation: Financial, Logistical and Digital Aspects]. Visnyk Skhidnoukrainskoho natsionalnoho universytetu imeni Volodymyra Dalia, no. 4(284) (2024): 74-80. DOI: https://doi.org/10.33216/1998-7927-2024-284-4-74-80
Skromna, A. V., and Habak, O. V. “Stymuliuvannia innovatsiinoi diialnosti v silskohospodarskykh pidpryiemstvakh yak faktor posylennia yikhnoho eksportnoho potentsialu“ [Stimulating Innovative Activity in Agricultural Enterprises as a Factor in Strengthening Their Export Potential]. Hlobalni ta natsionalni problemy ekonomiky, no. 8 (2015): 618-621.
Frankl, V. Liudyna v poshukakh spravzhnyoho sensu [A Man in Search of True Meaning]. Kharkiv: KSD, 2016.
Yurynets, Z. V. “Innovatsiini stratehii v systemi pidvyshchennia konkurentospromozhnosti ekonomiky Ukrainy“ [Innovative Strategies in the System of Increasing the Competitiveness of the Ukrainian Economy]: dys. … d-ra ekon. nauk : 08.00.03, 2017.
Shpak, Y., Protsailo, I., and Moroz, A. “Features of development of the system of stimulation of innovation activity of enterprises in today's conditions“. Ekonomika ta suspilstvo, no. 67 (2024). DOI: https://doi.org/10.32782/2524-0072/2024-67-146

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