REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

 FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

 PUBLISHER

Liburkina L. M.

 SITE SECTIONS

Main page

Editorial staff

Editorial policy

Annotated catalogue (2011)

Annotated catalogue (2012)

Annotated catalogue (2013)

Annotated catalogue (2014)

Annotated catalogue (2015)

Annotated catalogue (2016)

Annotated catalogue (2017)

Annotated catalogue (2018)

Annotated catalogue (2019)

Annotated catalogue (2020)

Annotated catalogue (2021)

Annotated catalogue (2022)

Annotated catalogue (2023)

Annotated catalogue (2024)

Annotated catalogue (2025)

Thematic sections of the journal

Proceedings of scientific conferences

Digital Platforms for Business
Zhelezniakova E. Y., Zmiivska I. V.

Zhelezniakova, Elina Yu., and Zmiivska, Iryna V. (2025) “Digital Platforms for Business.” Business Inform 2:123–134.
https://doi.org/10.32983/2222-4459-2025-2-123-134

Section: Education and Science

UDC 658:004

Abstract:
Under the influence of digital transformation, which consists in the digitalization of various spheres of human life, a new technological phenomenon arises – a digital platform. In the context of economic development, rapid changes in digital technologies and a new quality of society, modern business is based on technological digital platforms. The authors of the article analyzed the concept of "digital platform" in the context of its use in business in the context of digitalization. The current approaches to the interpretation of digital platforms proposed by various scientists are considered. A digital platform should be considered as one of the digital tools of modern business that contributes to the digital transformation of socioeconomic systems, which is carried out on the basis of digital platforms that integrate economic, social and technological processes. Also, a digital platform is a virtual site for business and a set of its users, software, hardware and network complexes, a business model of the company that implements it, which provides users with the opportunity to interact, exchange resources, goods, services or information using digital technologies at any time from anywhere in the world. It provides a basis for creating and managing various online services, and may also include tools for data processing, integration with other services and process automation. The key elements of a digital platform are: community (participants, i.e. producers and consumers); data (ensuring interaction between participants); infrastructure (services, tools, rules within the platform). The advantages and disadvantages associated with the functioning of digital platforms are identified. It is also noted that the overall success of a digital platform depends on a number of conditions: firstly, it is the intelligent management of positive network effects (simultaneous growth of suppliers and consumers of goods and services); secondly, the maximum simplification of the main procedures for interaction on the platform and the reduction of costs for all interested participants. Therefore, digital platforms are one of the most important tools in the digitalization process and are considered promising for the digitalization of business. They consist of technological, productive, and communicative elements. This allows for the effective development of modern business using network platforms based on the principles of the sharing economy – the economy, which consists in the acquisition, provision or shared access to goods and services, carried out using digital platforms based on the community, which has become especially relevant in the context of the COVID-19 pandemic and the full-scale invasion of Ukraine.

Keywords: digitalization, digital platform, business digitalization, sharing economy.

Tabl.: 2. Bibl.: 21.

Zhelezniakova Elina Yu. – Candidate of Sciences (Physics and Mathematics), Associate Professor, Associate Professor, Department of Higher Mathematics and Economic-mathematical Methods, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Zmiivska Iryna V. – Lecturer, Cycle Commission of Food Technologies and Hotel and Restaurant Business, Kharkiv Trade and Economics Professional College of the State University of Trade and Economics (202 Klochkivska Str., Kharkiv, 61045, Ukraine)
Email: [email protected]

List of references in article

Bonina, C. et al. “Digital platforms for development: Foundations and research agenda“. Information System Journal, vol. 31, no. 6 (2021). DOI: https://doi.org/10.1111/isj.12326
Claussen, J., and Halbinger, M. A. “The role of pre-innovation platform activity for diffusion success: Evidence from consumer innovations on a 3D printing platform“. Research Policy, vol. 50, no. 8 (2021). DOI: https://doi.org/10.1016/j.respol.2020.103943
“Digital Agenda for Europe. Fact Sheets on the European Union“. European Parliament. 2020. https://www.europarl.europa.eu/factsheets/en/sheet/64/digital-agenda-for-europe
“Diia.Biznes. Diia. Biznes Start“ [Diia.Biznes. Diia.Business Start]. https://business.diia.gov.ua/entrepreneur-handbook/item/ekonomichna_model_spilnogo_spozhivannya_sheringova_ekonomika
Derhachova, H. M., and Koleshnia, Ya. O. “Tsyfrova transformatsiia biznesu: sutnist, oznaky, vymohy ta tekhnolohii“ [Digital Business Transformation: Essence, Signs, Requirements and Technologies]. Ekonomichnyi visnyk Natsionalnoho tekhnichnoho universytetu Ukrainy «Kyivskyi politekhnichnyi instytut», no. 17 (2020): 280-290. DOI: https://doi.org/10.20535/2307-5651.17.2020.216367
“European Commission Online Platforms and the Digital Single Market“. https://publications.parliament.uk/pa/ld201516/ldselect/ldeucom/129/129.pdf
“Europe's Digital Decade: digital targets for 2030“. European Commission. https://commission.europa.eu/strategy-and-policy/priorities-2019-2024/europe-fit-digital-age/europes-digital-decade-digital-targets-2030_en
Gawer, A. “Bridging differing perspectives on technological platforms: Toward an integrative framework“. Research Policy, vol. 43, no. 7 (2014): 1239-1249. DOI: https://doi.org/10.1016/j.respol.2014.03.006
Gomes, J. G. C., and Okano, M. T. “Plataformas Digitais Como Modelos de NegUcio: Uma Pesquisa ExploratUria“. South American Development Society Journal. 2019. http://dx.doi.org/10.24325/issn.2446-5763.v5i13p232-254
Kokhan, V. P. “Tsyfrova platforma yak instrument tsyfrovoi ekonomiky“ [Digital Platform as a Tool of the Digital Economy]. Pravo ta innovatsii, no. 1 (2021): 29-34. DOI: https://doi.org/10.37772/2518-1718-2021-1(33)-4
Mancha, R., Gordon, S., and Iyer, B. “Figayou pursues a platform strategy: A case study of digital platform entrepreneurship“. Journal of Information Technology Case and Application Research, vol. 20, no. 2 (2018): 55-70. DOI: https://doi.org/10.1080/15228053.2018.1479207
Mishra, S., and Tripathi, A. R. “Literature review on business prototypes for digital platform“. Journal of Innovation and Entrepreneurship, vol. 9, no. 23 (2020). DOI: https://doi.org/10.1186/s13731-020-00126-4
Okano, M. T., Santos, H. C. L., and Ursini, E. L. “The Digital Platform as Digital Innovation: A Study from the Perspective of Dynamic Capabilities“. International Journal of Innovation and Technology Management (2021). DOI: https://doi.org/10.1142/S0219877021400149
Parker, G., and Van Alstyne, M. “Innovation, Openness, and Platform Control“. Management Science, vol. 64, no. 7 (2017). DOI: https://doi.org/10.1287/mnsc.2017.2757
“Reitynh naibilshykh kompanii svitu za rynkovoiu kapitalizatsiieiu u 2024 rotsi“ [Ranking of the World's Largest Companies by Market Capitalization in 2024]. Minfin - vse pro finansy: novyny, kursy valiut, banky. https://minfin.com.ua/ua/2024/06/17/129219263/
Semenoh, A. Yu. “Ekosystemy tsyfrovykh platform yak faktor transformatsii biznesu v umovakh tsyfrovoi ekonomiky“ [Digital Platform Ecosystems as a Factor of Business Transformation within Digital Economy Framework]. Visnyk KNUTD. Seriia «Ekonomichni nauky», no. 4 (2019): 39-50. DOI: https://doi.org/10.30857/2413-0117.2019.4.4
Shchehliuk, S. D. “Morfolohiia tsyfrovoi ekonomiky: osoblyvosti rozvytku ta rehuliuvannia tsyfrovykh tekhnolohichnykh platform: naukovo-analitychna zapyska“ [Morphology of the Digital Economy: Features of the Development and Regulation of Digital Technological Platforms: Scientific and Analytical Note]. DU «Instytut rehionalnykh doslidzhen im. M. I. Dolishnyoho NAN Ukrainy». Lviv, 2019. http://ird.gov.ua/irdp/e20190301.pdf
Sichkarenko, K. O. “Tsyfrovi platformy: pidkhody do klasyfikatsii ta vyznachennia roli v ekonomichnomu rozvytku“ [Digital Platforms: Classification Approacing and the Role of Economic Development Defining]. Prychornomorski ekonomichni studii. 2018. http://bses.in.ua/journals/2018/35_2_2018/7.pdf
“The Digital Europe Programme“. Shaping Europe's digital future. 2021. https://digital-strategy.ec.europa.eu/en/activities/digital-programme
Thomas, S. et al. “A Comparative Assessment of Win-Win and Win-Lose Negotiation Strategy Use on Supply Chain Relational Outcomes“. The International Journal of Logistics Management, vol. 29, no. 1 (2018): 191-215. DOI: https://doi.org/10.1108/ijlm-10-2016-0238
Vardarlier, P., and Ozsahin, M. “Digital Transformation of Human Resource Management: Social Media's Performance Effect“. International Journal of Innovation and Technology Management, vol. 18, no. 3 (2021). DOI: https://doi.org/10.1142/S021987702150005X

 FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

 INFORMATION

The Plan of Scientific Conferences

 OUR PARTNERS

Journal «The Problems of Economy»