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Management of Strategic Changes of the Enterprise in the Context of Long-Term Development of Domestic Companies During the Wartime and in the Post-War Period
Lozova O. V., Kyzhel N. L., Kuzhel O. V.

Lozova, Oksana V., Kyzhel, Nataliia L., and Kuzhel, Oleksandr V. (2024) “Management of Strategic Changes of the Enterprise in the Context of Long-Term Development of Domestic Companies During the Wartime and in the Post-War Period.” Business Inform 8:386–392.
https://doi.org/10.32983/2222-4459-2024-8-386-392

Section: Management and Marketing

UDC 005.3(042.4)

Abstract:
The article examines changes as an integral part of the management system of any company. It is defined that not all changes have an impact on the enterprise development strategy. Most of the changes are ongoing and do not affect the activities of the entire company, and therefore require significantly fewer financial and human resources to adapt to them. In an uncertain environment, companies must be prepared for rapid strategic changes, including revising the business model, improving business processes, optimizing costs, and introducing new digital technologies to increase efficiency and reduce dependence on external factors. The key aspect is the company’s personnel: supporting and developing employees through training, motivation and involvement in the change process. The war has affected HR policies, forcing companies to relocate employees to safe regions, implement support programs, adapt recruitment, and ensure open communication. Regular monitoring of the implementation of the strategy and evaluation of results allow you to make timely adjustments and achieve your goals. It is identified that it is strategic changes that require an effective mechanism and a precise algorithm for implementation. It is underlined that during the wartime and in the post-war period, the approach to the development of a long-term development strategy should change significantly, which, in conditions of uncertainty in the external environment, is influenced by many negative factors that create inefficiency of its implementation in the future. In times of war, companies can sacrifice short-term profits, poor product quality, outdated technology, unnecessary costs, old business models, and short-term goals to invest in innovation, raise quality standards, adopt new technologies, optimize costs, transition to new business models, and focus on long-term goals to ensure sustainability and competitiveness. During the wartime and in the post-war period, the long-term development strategy of domestic companies should be based on the principles of diversity, flexibility, and adaptability.

Keywords: changes, strategy, strategic changes, strategic change management, long-term development of the company.

Fig.: 1. Tabl.: 1. Bibl.: 10.

Lozova Oksana V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: [email protected]
Kyzhel Nataliia L. – Senior Lecturer, Department of Management, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: [email protected]
Kuzhel Oleksandr V. – Applicant, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: [email protected]

List of references in article

“Prohrama relokatsii pidpryiemstv“ [Enterprise Relocation Program]. Ministerstvo ekonomiky Ukrainy. https://me.gov.ua/Documents/Detail?lang=uk-UA&id=3e766cf9-f3ca-4121-8679-e4853640a99a&title=ProgramaRelokatsiiPidprimstv
“Osnovni kharakterystyky rynku pratsi Ukrainy u pershomu pivrichchi 2024 roku“ [The Main Characteristics of the Labor Market of Ukraine in the First Half of 2024]. Natsionalnyi instytut stratehichnykh doslidzhen. August 19, 2024. https://niss.gov.ua/doslidzhennya/sotsialna-polityka/osnovni-kharakterystyky-rynku-pratsi-ukrayiny-u-pershomu
“Infliatsiinyi zvit. Kviten 2024 roku“ [Inflation Report. April 2024]. Natsionalnyi bank Ukrainy. https://bank.gov.ua/admin_uploads/article/IR_2024-Q2.pdf
“Try chverti robotodavtsiv vidchuvaiut defitsyt kadriv v Ukraini“ [Three Quarters of Employers Experience a Shortage of Personnel in Ukraine]. Yevropeiska Biznes Asotsiatsiia. April 24, 2024. https://eba.com.ua/try-chverti-robotodavtsiv-vidchuvayut-defitsyt-kadriv-v-ukrayini/
“Dobrobut u kompanii ta defitsyt kadriv“ [Welfare in the Company and Shortage of Personnel]. Work.ua. June 24, 2024. https://www.work.ua/news/ukraine/2667
Hudz, O. Ye., Strelnikova, S. Yu., and Cherniavskyi, I. Yu. “Obgruntuvannia modeli stratehichnoho upravlinnia zminamy ta rozvytkom tsyfrovoho potentsialu pidpryiemstva v novykh ekonomichnykh realiiakh“ [Justification of the Model of Strategic Management of Changes and Development of the Enterprise's Digital Potential in New Economic Realities]. Ekonomika. Menedzhment. Biznes, no. 1 (2024): 24-31. DOI: 10.31673/2415-8089.2024.010003
Kulyk, A. V. “Etapy ta instrumenty upravlinnia stratehichnymy zminamy na pidpryiemstvakh pid chas kryzovykh sytuatsii“ [The Stages and Instruments for Managing Strategic Changes in Enterprises During Crisis Situations]. Biznes Inform, no. 2 (2024): 289-296. DOI: https://doi.org/10.32983/2222-4459-2024-2-289-296
Shymanovska-Dianych, L., Pedchenko, N., and Lozova, O. “Zminy v orhanizatsiinii kulturi kompanii v umovakh viiny: dosvid ta priorytety multynatsionalnykh ta ukrainskykh kompanii v pytanniakh upravlinnia liudskym kapitalom“ [Changes in the Organizational Culture of Companies in the Conditions of War: Experience and Priorities of Multinational and Ukrainian Companies in Matters of Human Capital Management]. Naukovyi visnyk Poltavskoho universytetu ekonomiky i torhivli. Seriia «Ekonomichni nauky», no. 2 (2023): 97-102. DOI: https://doi.org/10.37734/2409-6873-2023-2-13
Pavlii, O. V. “Zminy pidpryiemstva: henezys poniattia ta napriamy adaptatsii do nykh suchasnykh kompanii“ [Changes in the Company: Genesis of the Concept and Directions of Adaptation to them of the Modern Companies]. Visnyk Lvivskoho torhovelno-ekonomichnoho universytetu, no. 73 (2023): 111-118. DOI: https://doi.org/10.32782/2522-1205-2023-73-16
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