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Liburkina L. M.

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Instrumental Support and Control of Adaptability of Formation of Strategy for Innovative Development of Business Structures in the Context of Globalization
But-Gusaim O. H.

But-Gusaim, Oleksandr H. (2024) “Instrumental Support and Control of Adaptability of Formation of Strategy for Innovative Development of Business Structures in the Context of Globalization.” Business Inform 4:72–79.
https://doi.org/10.32983/2222-4459-2024-4-72-79

Section: Innovative Processes

Article is written in Ukrainian
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UDC 330.341:65.012.23

Abstract:
The article is devoted to a review of the instrumental support for the formation of innovation development strategies at different stages of its implementation, taking into account the needs of adaptability to a changing environment. The aim of the article is to clarify the critical role of instrumental support in improving the strategic planning processes of business structures, which allows them to effectively navigate and adapt to the rapid transformations caused by globalization. The study shows a toolkit for developing and implementing innovations that ensure the adaptability and sustainability of enterprises in a dynamic environment. The use of specialized tools at each stage of the strategic innovation process allows organizations not only to survive but also to thrive, turning challenges into opportunities. At the stage of identifying the need for innovation, analysis tools such as SWOT and PESTEL help organizations gain a deeper understanding of the internal and external factors that affect their operations. Analyzing the external environment using competitive analysis and market research provides critical insights into industry trends, competitor behavior, and changes in consumer preferences. This allows businesses to adapt to changes in a timely manner, optimize their strategic initiatives, and find niches for innovation. When it comes to calculating the cost of an innovation strategy, financial modeling and cost-benefit analysis become indispensable tools that provide a clear understanding of the potential ROI and help management make informed investment decisions. At the stage of implementing an innovation strategy, project management and co-working tools become critical for coordinating teams, managing resources, and tracking progress in implementing innovative projects. Prototyping and modeling allow to test new ideas and conceptions, minimizing risks and costs in the early stages of development. The practical significance of the study is to obtain systematized and grouped data, making use of various tools at different levels of strategic innovation planning.

Keywords: tools, software, digitalization, adaptation, innovation development strategy, globalization.

Fig.: 2. Tabl.: 1. Bibl.: 10.

But-Gusaim Oleksandr H. – Postgraduate Student, Department of International Management and Innovation, Institute of Economics and Management of the National University (1 Shevchenka Ave., Odesa, 65044, Ukraine)
Email: [email protected]

List of references in article

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