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Modern Approaches to Adaptation and Retention of Staff in the Period of Crisis Transformations in Business
Nazarov N. K., Stepanova E. R.

Nazarov, Nikita K., and Stepanova, Eka R. (2024) “Modern Approaches to Adaptation and Retention of Staff in the Period of Crisis Transformations in Business.” Business Inform 4:325–331.
https://doi.org/10.32983/2222-4459-2024-4-325-331

Section: Management and Marketing

Article is written in Ukrainian
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UDC 005.95/.96

Abstract:
The aim of the article is to substantiate the theoretical foundations and modern approaches to adaptation and retention of staff in the period of crisis transformations in business. Analyzing, systematizing and summarizing the scientific works of many scholars, approaches to the interpretation of the concepts of «adaptation» and «onboarding» were considered, the main goals of staff adaptation were presented, and modern approaches to carrying out adaptive measures at domestic enterprises were presented. Thus, in modern business, onboarding approaches are classified into three types: optical, army, and partnership. As a result of the study, a list of measures to ensure the effective adaptation of employees in the crisis period of business development has been allocated. A list of key methods by which it is expedient to assess the effectiveness of adaptive measures in crisis periods of domestic business has also been formed. These are the following methods: eNPS (Employee Net Promoter Score); Q12; 360-degree method; matrix method; evaluation of the effectiveness of communication; assessment of the fulfillment of tasks/achievement of goals; method of incentive assessments; DISC methodology; HOGAN methodology. The criteria of the modern system of adaptation are defined, in particular: reducing the cost of finding new personnel; reducing staff turnover in the first or second month and in the first year of operation, given the fact that since the beginning of the russian full-scale invasion, businesses have mostly focused on short-term results; reducing the time to reach the point of profitability for new employees; reducing the number of conflict situations and tension in teams. A list of measures has been formed that are designed to help optimize the procedure for staff adaptation and retention during the crisis in the economy. A list of recommendations for business regarding staff management under martial law is provided.

Keywords: staff management, adaptation, onboarding, business crisis, adaptation methods, 360-degree method, matrix method.

Tabl.: 2. Bibl.: 10.

Nazarov Nikita K. – Doctor of Sciences (Economics), Associate Professor, Professor, Department of Management and Business, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Stepanova Eka R. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Social Economy, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

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