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The Innovative and Ecological Aspects of the Development of Domestic Entrepreneurship
Prokopchuk L. M., Shabanov R. M.

Prokopchuk, Liliya M., and Shabanov, Ruslan M. (2024) “The Innovative and Ecological Aspects of the Development of Domestic Entrepreneurship.” Business Inform 2:91–97.
https://doi.org/10.32983/2222-4459-2024-2-91-97

Section: Innovative Processes

UDC 330.341.1

Abstract:
The aim of the article is to provide a theoretical substantiation of the formation of innovative and ecological aspects of the development of domestic entrepreneurship in conditions of turbulence. The main motives for the introduction of ecological innovations at domestic enterprises are considered, the possibility of creating a new management system on the basis of innovation policy and synergetic space is considered. The ways and mechanisms of increasing innovation and ecological activities are described and methods of implementation are proposed. It is analyzed that the improvement of the innovation management system and the development of the internal business environment involves changes in the sphere of planning, employment of the population of the region, promotion of products, interaction of the authorities, domestic entrepreneurship, as well as knowledge management. Innovations in the field of business management will provide a long-term competitive advantage to specific areas and contribute to their development, taking into account and combining scientific and technological solutions with administration and innovation management. Particular attention is paid to domestic enterprises in the ecological aspect – for the implementation of innovative and ecological activities, business strategies and the search for a balance between profit, ecological protection and social justice. On the basis of the carried out analysis of the ecological aspects of innovation activity, important characteristics of innovative development of domestic enterprises have been allocated and an understanding of this economic category has been provided. Based on the results of the analysis of scientific papers, the main directions of innovative development of enterprise are determined, as well as the main motivational principles in this area are considered. Today, in order to overcome the innovation and ecological crisis, it is important to develop and implement ecologically friendly and cost-effective innovations. Ecological innovations, like other types of innovation, are aimed at making a profit and reducing costs, but their specificity is manifested in social, cultural and ethical contexts.

Keywords: innovation, ecological innovations, development, competitiveness, domestic entrepreneurship.

Fig.: 3. Bibl.: 10.

Prokopchuk Liliya M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing and Trade Entrepreneurship, Educational and Scientific Institute "Ukrainian Engineering and Pedagogical Academy" of V. N. Karazin Kharkov National University (16 Unіversytetska Str., Kharkіv, 61003, Ukraine)
Email: [email protected]
Shabanov Ruslan M. – Applicant, Department of Marketing and Trade Entrepreneurship, Educational and Scientific Institute "Ukrainian Engineering and Pedagogical Academy" of V. N. Karazin Kharkov National University (16 Unіversytetska Str., Kharkіv, 61003, Ukraine)
Email: [email protected]

List of references in article

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Hrynko, T. V., and Maksimchuk, O. S. “Problemy ta perspektyvy innovatsiinoho rozvytku vitchyznianykh pidpryiemstv sfery posluh“ [The Issues and Prospects for the Innovative Development of Domestic Service-Oriented Companies]. Problemy ekonomiky. 2015. https://www.problecon.com/export_pdf/problems-of-economy-2015-1_0-pages-255_260.pdf
Kamyshnykova, E. V. “Analiz ekolohichnykh aspektiv korporatyvnoi sotsialnoi vidpovidalnosti v obiednanniakh pidpryiemstv Ukrainy“ [Analysis of Environmental Aspects of Corporate Social Responsibility in Associations of Enterprises of Ukraine]. Ekonomichnyi analiz. 2017. http://nbuv.gov.ua/UJRN/ecan_2017_27%284%29__27
Komchatnykh, O. V. “Ekolohichni innovatsii yak instrument staloho rozvytku transportnykh pidpryiemstv“ [Ecological Innovations as a Tool of Sustainable Development of Transport Enterprises]. Ekonomichnyi prostir, no. 171 (2021): 32-36. DOI: https://doi.org/10.32782/2224-6282/171-5
Kharchenko, T. B. “Ekolohichna innovatsiina diialnist yak osnova staloho rozvytku“ [Environmental Innovation Activities as a Basis for Sustainable Development]. Vcheni zapysky TNU imeni V. I. Vernadskoho. Seriia «Ekonomika i upravlinnia», vol. 32, no. 1 (2021): 26-31. DOI: https://doi.org/10.32838/2523-4803/71-1-4
Chaikina, A., and Musiienko, Yu. “Problems and Perspectives of Environmental Innovations Implementation in an Agricultural Enterprise“. Ekonomika i rehion, no. 3 (2022): 46-50. DOI: 10.26906/EiR.2022.3(86).2646
Chobitok, V. I. “Synektychnyi pidkhid do intelektualizatsii upravlinnia kholistychnym rozvytkom pidpryiemstv“ [Synectic Approach to Intellectualization of Management of Enterprise's Holistic Development]. Ekonomichnyi visnyk Natsionalnoho hirnychoho universytetu, no. 1 (2020): 145-151. DOI: https://doi.org/10.33271/ev/69.145
Chobitok, V. I. “Teoretychni aspekty zabezpechennia ekonomichnoi bezpeky na promyslovykh pidpryiemstvakh“ [Theoretical Aspects of Ensuring Economic Security at Industrial Enterprises]. Visnyk Kharkivskoho natsionalnoho tekhnichnoho universytetu silskoho hospodarstva imeni Petra Vasylenka: Seriia «Ekonomichni nauky». 2017. http://nbuv.gov.ua/UJRN/Vkhdtusg_2017_185_44
Kontseptualna intensyvnist transformatsiinykh protsesiv sotsialno-ekonomichnoho rozvytku subiektiv hospodariuvannia v umovakh tsyfrovizatsii [Conceptual Intensity of Transformational Processes of Socio-economic Development of Economic Entities in Conditions of Digitalization]. Kharkiv: Vydavnytstvo Ivanchenka I. S., 2024.
Prokhorova, V. et al. “Patterns of the State-Legal Support to the Dynamic Information Development of the Socioeconomic Environment“. Eastern-European Journal of Enterprise Technologies, vol. 124, no. 13 (2023): 6-15. DOI: https://doi.org/10.15587/1729-4061.2023.285936

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