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RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
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Liburkina L. M.

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World Experience of Operation of Innovative Hotels
Strokovych H. V.

Strokovych, Hanna V. (2024) “World Experience of Operation of Innovative Hotels.” Business Inform 12:49–54.
https://doi.org/10.32983/2222-4459-2024-12-49-54

Section: Foreign Experience

Article is written in English
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UDC 608.4

Abstract:
The article considers the current world experience of operation of innovative hotels, which are complex suppliers of intelligent technologies with full implementation of high-tech relevant products and services. The conducted analysis proves that innovative technologies are used that provide hotel customers with innovative products and services. As in the classic smart home model, these technologies can be used not only directly in the room environment, but can be available in other premises of the hotel, as well as be used remotely. Innovative technologies can be used in restaurants, bars, spas, and other areas of the hotel business. They can include various information technologies, up to full automation of business processes. Restaurant guests can place orders with the help of robot waiters, dishes and drinks can be prepared by robot chefs, and delivery can be carried out based on the use of innovative automation technologies and face recognition cameras that automatically add the cost of the services provided to the room fee. A review of various approaches to the operation of innovative hotels and the results of available empirical studies on the assessment of the new experience of customers who used the services of innovative hotels is provided. It is noted that in a highly competitive economy, ensuring excellent customer experience is the basis for a company's success. The importance of continuous measurement of customer experience quality, the need to transform marketing psychology, based on a shift in emphasis on building trusting relationships with customers, creating a compelling and remarkable customer experience, information about which will be disseminated and will contribute to the growth of competitiveness of innovative hotels, is emphasized. The author describes in detail the technologies based on data analytics, the main characteristics of an innovative smart hotel, the consideration of which will contribute to the growth of competitiveness of the hotel business in Ukraine in the strategic perspective.

Keywords: functioning, innovative hotel, intelligent technologies, quality, marketing psychology, world experience, customer loyalty.

Bibl.: 28.

Strokovych Hanna V. – Doctor of Sciences (Economics), Associate Professor, Professor, Department of Hotel and Restaurant Business and Food Technologies, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

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