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Innovative Strategies and Approaches to Adapting Ukrainian Business Models and Quality Management in Conditions of Uncertainty
Horyachova O. O., Lavetskyi M. V., Pedchenko H. V., Pyrih Y. B.

Horyachova, Olena O. et al. (2024) “Innovative Strategies and Approaches to Adapting Ukrainian Business Models and Quality Management in Conditions of Uncertainty.” Business Inform 12:303–309.
https://doi.org/10.32983/2222-4459-2024-12-303-309

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 8

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UDC 658.012.2

Abstract:
During the war, Ukrainian business models underwent strategic changes, adapting to the conditions of uncertainty and high levels of riskiness, which included cost optimization, new logistics flows, hybrid work format, energy savings, safety-oriented management, transformation of quality management and the introduction of innovations to remain competitive. The article is aimed at studying innovative strategies and approaches to adapting Ukrainian business models and quality management systems in conditions of uncertainty, in particular during the war, to ensure their sustainability and competitiveness. The article emphasizes that during the war, Ukrainian companies are forced to look for new sources of profit, applying diversification strategies, introducing innovative approaches, digitalization, agile management models, short-term planning, redistribution of roles and responsibilities, as well as new technologies to ensure the competitiveness and efficiency of operations. The features of quality management during the wartime period are outlined and it is noted that companies face supply disruptions, production problems, changes in the assortment, psychological difficulties of employees, economic challenges, the need to maintain high quality standards and communication with customers, which requires the implementation of alternative strategies, such as the search for new suppliers, the creation of raw material stocks, the introduction of backup energy sources, the retraining of staff, development of new products, psychological support for employees, cost optimization, investment in effective technologies, implementation of quality management systems, regular audits, informing customers and the use of digital technologies. It is determined that Ukrainian companies are forced to quickly adapt to new conditions, using strategies of supplier diversification, the introduction of digital technologies, agility in production and product range, support for employees and ensuring their safety, as well as constant monitoring of market conditions and competitors.

Keywords: strategy, uncertainty, innovative approaches, quality management, business models.

Tabl.: 1. Bibl.: 9.

Horyachova Olena O. – Candidate of Sciences (Engineering), Associate Professor, Associate Professor, Department of Commodity Science, Biotechnology, Expertise and Customs Affairs, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: [email protected]
Lavetskyi Mykyta V. – Applicant, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: [email protected]
Pedchenko Hennadii V. – Applicant, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: [email protected]
Pyrih Yaroslav B. – Applicant, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: [email protected]

List of references in article

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