REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

 FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

 PUBLISHER

Liburkina L. M.

 SITE SECTIONS

Main page

Editorial staff

Editorial policy

Annotated catalogue (2011)

Annotated catalogue (2012)

Annotated catalogue (2013)

Annotated catalogue (2014)

Annotated catalogue (2015)

Annotated catalogue (2016)

Annotated catalogue (2017)

Annotated catalogue (2018)

Annotated catalogue (2019)

Annotated catalogue (2020)

Annotated catalogue (2021)

Annotated catalogue (2022)

Annotated catalogue (2023)

Annotated catalogue (2024)

Thematic sections of the journal

Proceedings of scientific conferences

The Digital Marketing Features of Spa Industry Establishments
Kuchechuk L. V.

Kuchechuk, Larysa V. (2023) “The Digital Marketing Features of Spa Industry Establishments.” Business Inform 3:236–240.
https://doi.org/10.32983/2222-4459-2023-3-236-240

Section: Management and Marketing

UDC 658.8:338.48-6:615.8

Abstract:
In recent years, the spa industry has reached a new stage of development, entering the daily lives of many people. The widespread use of the Internet, in turn, has actualized the issue of using digital marketing especially to promote spa services. This article is aimed at identifying the features of digital marketing of spa industry establishments. To achieve the goal of the study, general scientific methods were used: analysis, synthesis, systematization, comparison, abstract-logical method. The article analyzes the data for 2022 presented in the Global Digital 2022 report, which proves a significant spread of Internet users around the world, which actualizes the use of digital marketing. The author highlights the most relevant and used digital marketing tools for the spa industry. This publication considers the highlighted digital marketing tools efficiently used for spa establishments precisely. The main sections necessary for the website of a spa establishment are proposed. The importance of using SEO-promotion and contextual advertising for the efficiency of the spa establishment website is noted. The main sections and topics for the effective management of social networks of spa industry establishments are proposed. It is also proposed to use crowd marketing, which allows to create a positive image of the company in specialized forums, services and social networks. Content marketing is a leading component in the Internet promotion of spa industry enterprises, because its products are used in most other promotion tools. It is noted that the skillful use of email marketing can give a positive result in the case of using the formed base of interested consumers. The necessity of using mobile marketing, namely: such tools as creating a mobile version of the website of a spa establishment, using text messaging, creating own application, is emphasized.

Keywords: spa industry, spa salon, Internet advertising, digital marketing, mobile marketing, crowd marketing, social networks.

Fig.: 1. Bibl.: 8.

Kuchechuk Larysa V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Tourism and Country Studies, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

Khaminich, S. Yu., Sokol, P. M., and Babich, A. D. “Digital-marketynh yak suchasnyi zasib prosuvannia tovariv ta posluh“ [Digital-Marketing as a Modern Method of Promotion of Goods and Services]. Derzhava ta rehiony. Seriia «Ekonomika ta pidpryiemnytstvo», no. 6 (2019): 45-50. DOI: https://doi.org/10.32840/1814-1161/2019-6-9
Kemp, S. “Digital 2022: Global Overview Report“. DATAREPORTAL. January 26, 2022. https://datareportal.com/reports/digital-2022-global-overview-report
Babachenko, L. V., Moskalenko, V. A., and Marchenko, O. A. “Suchasni tendentsii zastosuvannia instrumentiv digital-marketing u diialnosti pidpryiemstva“ [Modern Trends in the Use of Digital Marketing Tools in the Company's Activities]. Visnyk ahrarnoi nauky Prychornomor'ia, no. 4 (2019): 20-29. DOI: 10.31521/2313-092X/2019-4(104)-3
Kuchechuk, L. V. “Osoblyvosti marketynhovoi diialnosti pidpryiemstv Spa-industrii“ [Peculiarities of Marketing Activities of Spa Industry Enterprises]. Turystychnyi biznes : svitovi tendentsii ta natsionalni priorytety. Kharkiv, 2017. 120-122.
“Osoblyvosti prosuvannia salonu krasy v sotsialnykh merezhakh“ [Features of Promoting a Beauty Salon in Social Networks]. https://ukrsalon.com.ua/blogs/cat_dlya-rukovoditeley-salonov/osobennosti-prodvizheniya-salona-krasoty-v-sotsialnyh-setyah?lang=ua
“Vydy, instrumenty ta efektyvnist kraud-marketynhu pry SEO-prosuvanni“ [Types, Tools and Effectiveness of Crowd Marketing in SEO Promotion]. https://ideadigital.agency/blog/efektivnist-kraud-marketingu
Ivanyna, R., and Syniavskyi, A. “Yak zaluchyty kliientiv do salonu krasy“ [How to Attract Customers to the Beauty Salon]. https://elit-web.ua/ua/blog/kak-privlech-klientov-v-salon-krasoty
“Razrabotka mobilnykh prilozheniy dlya salonov krasoty“ [Development of Mobile Applications for Beauty Salons]. AvadaMedia. https://avada-media.ua/services/mobileapps-beautiful/

 FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

 INFORMATION

The Plan of Scientific Conferences

 OUR PARTNERS

Journal «The Problems of Economy»