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Features of the Development of the National IT market as Part of the Global Information Space
Ptashchenko O. V., Kurtsev O. Y., Denysiuk O. V., Vovk V. A.

Ptashchenko, Olena V. et al. (2023) “Features of the Development of the National IT market as Part of the Global Information Space.” Business Inform 3:12–17.
https://doi.org/10.32983/2222-4459-2023-3-12-17

Section: International Economic Relations

UDC 338.467

Abstract:
The publication considers the main features of the formation of the information space of the present day, considers the features of information services and trends in the development of the IT market. The global information technology market is characterized by a high level of competition, which encourages IT companies operating in this market to use all available marketing means in order to withstand the constantly growing competition. In the context of activities in the global information technology market, effective marketing communication activities are of major importance, which is the key to ensuring the competitiveness of an IT company for successful operation in this highly competitive market. It is specified that the IT market is one of the elements of the formation of a modern high-tech market in Ukraine. In a broad sense, IT covers all areas of transfer, storage and perception of information. At this, IT is often associated with computer technology, and this is no coincidence: the advent of computers has brought IT to a new level. Further on, the basis of IT is the technology of processing, storing and perceiving information. The main trends in the development of the IT market have been identified, which include: competence (Ukraine has highly qualified specialists in the field of programming, software testing, data analysis and other related fields); competitiveness (Ukrainian IT companies provide quality services at more reasonable prices compared to developed countries of the West); speed of development (the IT industry in Ukraine is developing rapidly and growing, which makes it possible to be on the way to technological leadership); the presence of a startup ecosystem (Ukraine has an active startup ecosystem that promotes the creation and development of young technology companies); geographical location (Ukraine is in a convenient geographical position for cooperation with Europe and the United States, which makes it easy to enter the world market). It is concluded that one of the key factors for success is to ensure a favorable business climate in Ukraine, which depends on government policy, legislation and infrastructure.

Keywords: IT market, information environment, communications, information space, IT sphere.

Bibl.: 11.

Ptashchenko Olena V. – Doctor of Sciences (Economics), Professor, Professor, Department of Entrepreneurship and Trade, West Ukrainian National University (11 Lvivska Str., Ternopil, 46009, Ukraine)
Email: [email protected]
Kurtsev Oleksiy Yu. – Candidate of Sciences (Law), Associate Professor, Associate Professor, Department of International Economics and Management, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Denysiuk Olga V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics, Management and Territory Management of a Separate Structural Subdivision, Institute of Innovative Education Kyiv National University of Civil Engineering and Architecture (4 Osvity Str., Kyiv, 03037, Ukraine)
Email: [email protected]
Vovk Volodymyr A. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

List of references in article

Crouch, A. The Tech-Wise Family: Everyday Steps for Putting Technology in Its Proper Place. Baker Books, 2017.
Hagel III, J., Brown, J. S., and Davison, L. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books, 2013.
Walter, E., and Gioglio, J. The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. McGraw-Hill Education, 2014.
Kane, G. C. et al. The Technology Fallacy: How People Are the Real Key to Digital Transformation. The MIT Press, 2019.
Otenko, I., and Ptashchenko, O. “Tendentsii rozvytku vysokotekhnolohichnoi sfery v umovakh hlobalizatsii“ [Trends in the Development of the High-Tech Sphere in the Conditions of Globalization]. Visnyk Ternopilskoho natsionalnoho ekonomichnoho universytetu, no. 4 (2020): 65-76. DOI: https://doi.org/10.35774/visnyk2020.04.065
Otenko, I. P., Ptashchenko, O. V., and Kushch, Ya. M. “Tendentsii rozvytku elektronnoho biznesu na svitovomu rynku“ [E-Business Development Trends in the World Market]. Visnyk Kyivskoho natsionalnoho universytetu tekhnolohii ta dyzainu. Seriia «Ekonomichni nauky», no. 4 (2020): 50-57. DOI: 10.30857/2413-0117.2020.4.5
The World Bank. http://www.worldbank.org
eurostat. http://ec.europa.eu/eurostat
Derzhavna sluzhba statystyky Ukrainy. http://ukrstat.gov.ua
Ptashchenko, O. V. et al. “Tendentsii rozvytku hlobalnykh rynkiv v umovakh tsyfrovizatsii“ [Trends in the Development of Global Markets in the Conditions of Digitalization]. Visnyk Skhidnoukrainskoho natsionalnoho universytetu im. V. Dalia, no. 6 (2021): 125-128. DOI: https://doi.org/10.33216/1998-7927-2021-270-6-125-128
Chetverta promyslova revoliutsiia: zmina napriamiv mizhnarodnykh investytsiinykh potokiv [The Fourth Industrial Revolution: Changing the Direction of International Investment Flows]. Ternopil: Osadtsa Yu. V., 2018.

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