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The Problems and Perspectives of the International Tourism Development in the Post-Covid World
Podlepina P. O., Kuchechuk L. V.

Podlepina, Polina O., and Kuchechuk, Larysa V. (2022) “The Problems and Perspectives of the International Tourism Development in the Post-Covid World.” Business Inform 7:155–161.
https://doi.org/10.32983/2222-4459-2022-7-155-161

Section: Economics of Trade and Services

Article is written in Ukrainian
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UDC 338.48:614.4

Abstract:
The purpose of this article is to identify the features, problems and perspectives in the development of international tourism in the post-covid world. Analyzing the statistical and forecast data of relevant international organizations, as well as expert opinions of market practitioners, a significant dependence of the tourism system on exogenous factors of negative impact is revealed, and COVID-19 is viewed as the largest crisis in terms of consequences, because the highly globalized world itself contributes to the large-scale and rapid spread of the pandemic. For the purpose of comparative analysis of the periods of development of tourist activity in the world, the following indicators were analyzed: the dynamics of the growth rate of the world economy and world tourism; dynamics of development of sectors of the world economy with the separation of the place of tourism; regional dynamics of international tourist arrivals and revenues from international tourism; loss of jobs in the tourism industry by region of the world as result of the spread of COVID-19, reduced business activity and tourist mobility. All indicators show a significant reduction and there is a relationship with the overall economic and social environment of countries. As result of the study, the main vectors of public policy on countering the consequences of COVID-19 in the tourism sector are defined and attention is focused on the need for consolidated precise and timely actions at all management levels: local, national, and international. An algorithm for overcoming the crisis phenomena in the tourism business caused by the pandemic has been developed, which provides for a set of consistent measures aimed at managing and controlling the crisis, stabilizing the market situation and accelerating the revitalization of the industry, as well as developing a new paradigm for the functioning of world tourism in post- covid realities. Trend tendencies in the further development of international tourism activities are proposed, taking into account changes in consumer preferences, namely: digitalization, virtualization, shifting the vector to domestic tourism, staycation and workation, wellness tourism, deeper awareness of the need for further implementation of the principles of sustainable development, etc.

Keywords: international tourism, COVID-19 pandemic, anti-crisis measures, public policy, current trends, tourism business.

Fig.: 6. Tabl.: 1. Bibl.: 9.

Podlepina Polina O. – Candidate of Sciences (Economics), Associate Professor, Department of Tourism Business and Regional Studies, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Kuchechuk Larysa V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Tourism and Country Studies, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

Podlepina, P. O. “Vplyv pandemichnoi kryzy na funktsionuvannia hotelnoho hospodarstva“ [The Impact of the Pandemic Crisis on the Functioning of the Hotel Industry]. Suchasni tendentsii rozvytku industrii hostynnosti. Lviv: LDUFK im. Ivana Boberskoho, 2020. 91-93.
“Economic Impact Reports“. https://wttc.org/Research/Economic-Impact
Podlepina, P. O. “Mizhnarodnyi turyzm yak chynnyk sotsialno-ekonomichnoho rozvytku (na prykladi krain, shcho rozvyvaiutsia)“ [International Tourism as a Factor of Socio-economic Development (On the Example of Developing Countries)]. Turystychnyi biznes: svitovi tendentsii ta natsionalni priorytety. Kharkiv: KhNU imeni V. N. Karazina, 2017. 217-219.
“Number of international tourist arrivals worldwide from 2005 to 2021, by region“. https://www.statista.com/statistics/186743/international-tourist-arrivals-worldwide-by-region-since-2010
“International tourism receipts worldwide from 2006 to 2021“. https://www.statista.com/statistics/273123/total-international-tourism-receipts
“Impact assessment of the COVID-19 outbreak on international tourism“. https://www.unwto.org/impact-assessment-of-the-covid-19-outbreak-on-international-tourism
“Statystychni dani Mizhnarodnoi orhanizatsii pratsi“ [Statistical Data of the International Labor Organization]. https://ilostat.ilo.org/data/
“Employment loss in the travel and tourism sector due to the coronavirus (COVID-19) pandemic worldwide in 2020 and 2021, by region“. https://www.statista.com/statistics/1104835/coronavirus-travel-tourism-employment-loss
“Rebuilding tourism for the future: COVID-19 policy responses and recovery“. https://www.oecd.org/coronavirus/policy-responses/rebuilding-tourism-for-the-future-covid-19-policy-responses-and-recovery-bced9859

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