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Formation of Directions for Increasing the Investment Attractiveness of Enterprise on the Basis of Methods of Economic-Mathematical Modeling
Vovk V. A., Havrylchenko O. V.

Vovk, Volodymyr A., and Havrylchenko, Olena V. (2022) “Formation of Directions for Increasing the Investment Attractiveness of Enterprise on the Basis of Methods of Economic-Mathematical Modeling.” Business Inform 3:38–48.
https://doi.org/10.32983/2222-4459-2022-3-38-48

Section: Economic and Mathematical Modeling

UDC 330.322

Abstract:
The article is aimed at defining the general directions for increasing the investment attractiveness of a construction enterprise on the basis of the use of economic-mathematical methods that allow taking into account the real state of the enterprise along with the impact of the external environment, and forming the main trends for the short term. On the basis of factor analysis, the main factors of influence on the investment activity of the enterprise are determined. On the grounds of the defined factors, the main directions for increasing the level of investment attractiveness of the enterprise under study are formed. Applying the method of analysis of hierarchies, it is identified that the most appropriate from the point of view of experts is the direction of development of financial intermediation between the bank and its clients. At the same time, this method is the safest, because it does not pose a threat to the growth of the amount of borrowed funds, at the same time, the attractiveness as a potential object of investment increases due to more favorable conditions for the provision of funds from the bank. In addition, in cooperation with banks of the Kharkiv region, an increase in the investment attractiveness of the region is ensured. Investment activity of economic entities is constantly influenced by the changing factors of the external and internal environment, so its research, including by using the methods of economic-mathematical modeling, remains relevant and requires further research in this direction.

Keywords: investments, investment activity, investment attractiveness, factor analysis, method of hierarchy analysis.

Fig.: 5. Tabl.: 6. Formulae: 5. Bibl.: 8.

Vovk Volodymyr A. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Havrylchenko Olena V. – Doctor of Sciences (Economics), Associate Professor, Professor, Department of Management and Business, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

List of references in article

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Honcharuk, A. H., and Yatsyk, A. A. “Investytsiina pryvablyvist promyslovoho pidpryiemstva yak obiekt upravlinnia“ [Investment Attractiveness of an Industrial Enterprise as an Object of Management]. Ekonomika kharchovoi promyslovosti, no. 4 (2011): 29-33.
Ivashchuk, I. “Motyvatsiini faktory formuvannia investytsiinoho klimatu rehionu“ [Motivational Factors in the Formation of the Investment Climate in the Region]. Finansy Ukrainy, no. 1 (1998): 72-77.
Kushnir, N. B., and Muzhuk, Yu. V. “Metodyka otsinky investytsiinoi pryvablyvosti pidpryiemstva ta nedoliky deiakykh isnuiuchykh metodyk“ [Methods for Assessing the Investment Attractiveness of the Enterprise and the Shortcomings of Some Existing Methods]. Visnyk Natsionalnoho universytetu vodnoho hospodarstva ta pryrodokorystuvannia. Seriia «Ekonomika», no. 2 (2010): 110-118.
Napadovska, I. V. “Teoretychni ta metodychni aspekty doslidzhennia investytsiinoi pryvablyvosti Ukrainy“ [Theoretical and Methodological Aspects of the Study of Investment Attractiveness of Ukraine]. Visnyk DonDuet, no. 4 (2005): 55-61.
Saati, T. Prinyatiye resheniy. Metod analiza ierarkhiy [Making Decisions. Hierarchy Analysis Method]. Moscow: Radio i svyaz, 1993.
Tretiak, N. M. “Faktory formuvannia investytsiinoho klimatu v Ukraini“ [Factors that Form Investment Climate in Ukraine]. Finansovyi prostir. 2013. https://ofp.cibs.ubs.edu.ua/files/1303/13tnmffi.pdf
Khalafyan, A. A. Statistica 6. Statisticheskiy analiz dannykh [Statistica 6. Statistical Data Analysis]. Moscow: Binom, 2009.

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