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The Hospitality Industry in Southern Ukraine in the Conditions of a Pandemic – Challenges and Solutions
Furdak M. M., Orlenko E. V.

Furdak, Marharyta M., and Orlenko, Elena V. (2022) “The Hospitality Industry in Southern Ukraine in the Conditions of a Pandemic – Challenges and Solutions.” Business Inform 1:217–223.
https://doi.org/10.32983/2222-4459-2022-1-217-223

Section: Economics of Trade and Services

Article is written in Ukrainian
Downloads/views: 3

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UDC 338.48 (477)

Abstract:
The global COVID-19 pandemic caused crushing damage to the economies of countries and the hospitality industry, as a branch of the world economy, experienced almost the greatest shocks and destruction. In view of this, Ukraine is no exception: the pandemic has dealt a powerful blow to the entire hospitality industry – hotel and restaurant business, tourism, recreational economy, etc. Thus, according to the results of the first year of the COVID-19 pandemic in 2020 alone, the number of collective accommodation facilities in Ukraine decreased by 15.2%, the number of places in collective accommodation facilities decreased by 15.8%. The same negative trend is observed with the dynamics of the indicator of the number of people who used collective means of accommodation this year – a decrease of 51.5% compared to the previous , «precovid» year. Even more radically – by 73.5% – in 2020, the number of foreigners who used Ukrainian collective means of accommodation decreased. Quarantine restrictions imposed by the government, a decrease in the purchasing power of the population and a general pessimistic mood of potential tourists encourage in these unfavorable conditions to find and quickly introduce new directions and contemporary concepts of development and maintenance of all branches of the domestic hospitality industry in the condition, able to function: clustering of tourism and related industries, including hotel and restaurant economy, development of domestic tourism, etc. In particular, the promotion and development of promising types of domestic tourism – wine, green, agricultural, historical and cultural – can be considered a powerful factor in the development of the hospitality industry of Ukraine, in particular its southern region, in the current unfavorable and changing conditions of the pandemic.

Keywords: hospitality industry, collective means of accommodation, domestic tourism, enotourism.

Fig.: 3. Tabl.: 2. Bibl.: 9.

Furdak Marharyta M. – Candidate of Sciences (Economics), Associate Professor, Department of Hotel, Restaurant and Tourism Business, Kherson State University (27 Universytetska Str., Kherson, 73000, Ukraine)
Email: [email protected]
Orlenko Elena V. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Hotel, Restaurant and Tourism Business, Kherson State University (27 Universytetska Str., Kherson, 73000, Ukraine)
Email: [email protected]

List of references in article

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