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Digital Transformation of Business Structures in Ukraine: The Barriers and Drivers
Chepeliuk M. I.

Chepeliuk, Marharyta I. (2021) “Digital Transformation of Business Structures in Ukraine: The Barriers and Drivers.” Business Inform 8:48–53.
https://doi.org/10.32983/2222-4459-2021-8-48-53

Section: Information Technologies in the Economy

UDC 338.242-027.5.1.33.1

Abstract:
In recent decades, one of the main trends in the development of economy and society has been the penetration of information technologies into various spheres of human activity. The digital transformation of the economy poses challenges to economic science and management, as the socio-economic institutions of society change dramatically, the same holds for the conditions and methods of doing business under the influence of technological changes in the economy. The problem is that traditional economic laws (economies of scale, value chain) are no longer functioning, and new economic actors (digital companies) are emerging that do not fit into traditional models of performance and business indicators. In addition, in the context of digitalization of the economy, the management of economic entities is the relevant issue. In order to play a dominant role in the global computer economy, a country must pay special attention to the production of innovations and to the domestic employment opportunities. For each country, the production and support of technical skills is an important component of economic development, employment, economic growth and development. The article analyses the development trends and the size of the digital economy in Ukraine and in other countries of the world. Key trends that will determine the direction of this type of economy are identified. It is proved that digitalization should be carried out in accordance with the principles of equal access, creating benefits, economic growth, promoting the development of the information society and the orientation towards cooperation. The advantages of digitalization of the Ukrainian economy are presented, as well as the threats and risks that will arise as a result of this process are specified. Thus, the developmental role of many countries, including Ukraine, is associated with unlimited access and transformation of new forms of economic development, taking into account the use of intellectual skills.

Keywords: transformation, strategy, system of strategies, digitization, digital transformation strategy, globalization, international business.

Tabl.: 5. Bibl.: 26.

Chepeliuk Marharyta I. – Candidate of Sciences (Economics), Associate Professor, Candidate on Doctor Degree, Department of International Economic Relations, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

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