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Assessing the Investment Attractiveness of Food Industry Enterprises
Bezghinova L. I., Zabrodska L. D., Zabrodska H. I., Nesterenko O. M.

Bezghinova, Lyubov I. et al. (2021) “Assessing the Investment Attractiveness of Food Industry Enterprises.” Business Inform 6:259–264.
https://doi.org/10.32983/2222-4459-2021-6-259-264

Section: Management and Marketing

UDC 658.330.322:338

Abstract:
The article is aimed at substantiating the methodological approach to assessing the investment attractiveness of the food industry enterprise, taking into account its industry characteristics. The article describes the specifics of the activities of food industry enterprises, which can characterize the state of their investment attractiveness. The methodological aspects of assessment of investment attractiveness of enterprise are considered. The assessment of the investment attractiveness of a food industry enterprise is proposed to be carried out from the short- and long-term perspective. The methodology for assessing the investment attractiveness of the food industry enterprise is substantiated according to the following stages: formation of an information base of assessment; assessment of investment attractiveness elements and determination of their normative values by groups of financial coefficients; integral assessment of elements of the state of investment attractiveness; ranking of enterprises based on the results of the investment attractiveness assessment. Four groups of financial coefficients are distinguished in accordance with their economic content: liquidity (absolute liquidity ratio, coverage ratio); negotiability (negotiability ratio of total capital, negotiability ratio of current assets); financial sustainability (coverage structure coefficient, ratio of own and borrowed funds); profitability (return on assets, return on equity). The methodology allows, depending on the priorities and policies of the enterprise, its industry affiliation, investment climate, economic development conditions, to choose other criteria and indicators to assess the level of investment attractiveness. A methodical approach to the construction of an integral indicator of the assessment of investment attractiveness of enterprise and a factor map of its interpretation with the allocation of low, medium and high levels are proposed.

Keywords: investment attractiveness, enterprise, food industry, solvency, negotiability, financial sustainability, profitability, integrated assessment.

Formulae: 3. Bibl.: 14.

Bezghinova Lyubov I. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]
Zabrodska Lyubov D. – Candidate of Sciences (Economics), Associate Professor, Professor, Department of Management, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Zabrodska Hаnna I. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: anyа[email protected]
Nesterenko Oksana M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economic Theory and Economic Methods of Management, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

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Ilina, E., and Tyapkina, M. “Enterprise investment attractiveness evaluation method on the base of qualimetry“. Journal of Applied Economic Sciences, vol. 11, no. 2 (2016): 289-293.
Goncharuk, A. G., and Karavan, S. “The investment attractiveness evaluation: methods and measurement features“. Polish Journal of Management Studies, vol. 7 (2013): 160-166.
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Chorna, M. V., and Zhuvahina, I. O. Otsinka investytsiinoho potentsialu pidpryiemstv rozdribnoi torhivli [Assessment of Investment Potential of Retail Trade Enterprises]. Kharkiv: Lider, 2014.
Chorna, M. V., and Hlukhova, S. V. Formuvannia efektyvnoi investytsiinoi polityky pidpryiemstva [Formation of an Effective Investment Policy of the Enterprise]. Kharkiv: FOP Sheinina O. V., 2010.
Davydenko, N., and Skryphy, H. “Evaluation methods of investment attractiveness of ukrainian agricultural enterprises“. Baltic Journal of Economic Studies, vol. 3, no. 5 (2017): 103-107. DOI: https://doi.org/10.30525/2256-0742/2017-3-5-103-107
Vlasova, N. O., Pichuhina, T. S., and Smirnova, P. V. Otsinka likvidnosti ta platospromozhnosti pidpryiemstv rozdribnoi torhivli [Assessment of Liquidity and Solvency of Retail Enterprises]. Kharkiv, 2010.
Hrinko, A. P. et al. “Metodychnyi pidkhid do otsinky efektyvnosti vykorystannia finansovoho potentsialu pidpryiemstva“ [Methodological Approach to the Efficiency Usage Evaluation of the Enterprise Financial Potential]. Ekonomichna stratehiia i perspektyvy rozvytku sfery torhivli ta posluh, no. 2 (2014): 308-317.

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