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Using the Sitniks CRM Software in Small Commodity Business
Mozgova H. V., Petriaiev O. O., Knysh A. S.

Mozgova, Halyna V., Petriaiev, Oleksii O., and Knysh, Anna S. (2021) “Using the Sitniks CRM Software in Small Commodity Business.” Business Inform 5:146–152.
https://doi.org/10.32983/2222-4459-2021-5-146-152

Section: Information Technologies in the Economy

UDC 658:004

Abstract:
The article is aimed at defining the feasibility of using the Sitniks CRM software for small commodity businesses, examining its compliance with the standard and the main competitive advantages among such products. Analyzing and generaling the scientific works of many scholars, the positive impact of high-quality information provision on the activities of the enterprise is proved. However, despite the obvious benefit of using automation systems, a bigger share of Ukrainian entrepreneurs do not use CRM systems (Customer Relationship Management systems) either due to lack of awareness or unsuccessful implementation experience. The article uses comparative and matrix analyses. A comparative analysis of competitors shows that the researched CRM system stands out among others with a high level of flexibility and personalization, which is the main advantage of this software. During the SWOT analysis, the factors influencing the development of the company were worked out in detail. It is found that the main drawback of this software is a relatively long implementation period, and its capabilities and threats are, accordingly, scaling and increasing competitors in a niche. It is concluded that the Sitniks CRM system is not just a system for simplifying and automating business processes, but a platform that has sufficiently powerful functionality due to customization, integration, tracking capabilities and ease of use. The implementation of this software will lead the company to increase productivity, allowing to effectively plan and control, as well as establish strong relationships with customers.

Keywords: CRM system, software, customization, business analysis, integration.

Fig.: 2. Tabl.: 1. Bibl.: 10.

Mozgova Halyna V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Petriaiev Oleksii O. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing, Management and Entrepreneurship, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Knysh Anna S. – Student, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

“Rezultaty doslidzhennia rynku CRM v Ukraini“ [Results of CRM Market Research in Ukraine]. https://www.bitrix24.ua
Kovalyovska, I. A. “Prohramne zabezpechennia suchasnoho torhovoho pidpryiemstva“ [Software of a Modern Trading Company]. Naukovyi ohliad. 2017. http://intkonf.org/kovalovska-ia-programne-zabezpechennya-suchasnogo-torgovogo-pidpriemstva/
Mozghova, H. V., Morozov, A. O., and Fomin, O. D. “Vykorystannia CRM-system na ukrainskomu rynku: osoblyvosti ta perspektyvy“ [The Use of CRM-Systems in Ukrainian Market: Features and Prospects]. Problemy systemnoho pidkhodu v ekonomitsi. 2017. http://psae-jrnl.nau.in.ua/journal/2_58_2017_ukr/15.pdf
Ofitsiinyi sait Sitniks CRM. https://Sitniks.com/
Ofitsiina storinka Sitniks u Facebook. https://www.facebook.com/SitniksCrm/
Ofitsiinyi sait Call-tsentr NTC. https://ntc-center.com/
Ofitsiinyi sait Kratos. https://kratos-systems.com/
Ofitsiinyi sait Zaglushki.com. https://zaglushki.com/
Ofitsiinyi sait amoCRM. https://www.amocrm.ru/tour/
Ofitsiinyi sait NetHunt. https://nethunt.ua/

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