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Liburkina L. M.

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Features of Organizational Culture of Enterprises in the Sphere of Hotel Services
Kharchyshyna O. V., Trushkina N. V.

Kharchyshyna, Olena V., and Trushkina, Nataliia V. (2021) “Features of Organizational Culture of Enterprises in the Sphere of Hotel Services.” Business Inform 1:309–319.
https://doi.org/10.32983/2222-4459-2021-1-309-319

Section: Management and Marketing

Article is written in Ukrainian
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UDC 005.73:658(477)

Abstract:
The successful development of organizational culture contributes to the improvement of the efficiency of financial and economic activities of enterprises in the sphere of hotel business, the level of competitiveness and investment attractiveness. Therefore, in the current conditions of enterprises operation, the problems of transformation of their organizational culture are becoming increasingly relevant. The article is aimed at empirical exploration of features of the organizational culture of hotel services enterprises. To achieve this aim, the following general scientific research methods were used: analysis and synthesis, expert survey, generalization, systematization, structural-logical method. The article presents the results of the carried out expert survey in order to identify modern problems, barriers, features, trends and ways of development of organizational culture of enterprises in the sphere of hotel services in Ukraine. An evaluation of the efficiency of development of organizational culture of enterprises was made. Calculations show that the surveyed hotel services enterprises have an average level of organizational culture development (0.664), since the integral indicator is in the range of 0.5–0.75. As result of the research, it is determined that the basis of the organizational culture of Ukrainian enterprises in the sphere of hotel business is formed by such key principles as leadership of managers, application of a client-oriented approach, involvement and concern of staff, introduction of digital technologies and information systems.

Keywords: enterprise, hotel business, organizational culture, features, evaluation, expert survey, effectiveness, efficiency, priority directions, transformation, digital skills.

Tabl.: 5. Bibl.: 46.

Kharchyshyna Olena V. – Doctor of Sciences (Economics), Associate Professor, Professor, Department of Economics, Management, Marketing and Hotel and Restaurant Business, Zhytomyr Ivan Franko State University (40 Velyka Berdychіvska Str., Zhytomyr, 10008, Ukraine)
Trushkina Nataliia V. – Candidate of Sciences (Economics), Senior Research Fellow, Sector of Industrial Policy and Innovative Development of the Department of Industrial Policy and Energy Security, Research Centre for Industrial Problems of Development of NAS of Ukraine (2 floor 1-a Inzhenernyi Ln., Kharkiv, 61166, Ukraine)
Email: [email protected]

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