BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

SITE SECTIONS

The Theoretical and Methodological Aspects of Assessing the Competitiveness Management of Insurance Companies
Kryvytska O. R., Novoseletska A. O.

Kryvytska, Olha R., and Novoseletska, Anna O. (2021) “The Theoretical and Methodological Aspects of Assessing the Competitiveness Management of Insurance Companies.” Business Inform 12:288–294.
https://doi.org/10.32983/2222-4459-2021-12-288-294

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 1

Download article (pdf) -

UDC 334.021.1

Abstract:
The article is concerned with consideration of the theoretical and methodological aspects of the management of competitiveness of insurance companies. It is specified that insurance activity belongs to the most profitable and risky types of business. Over the past few years, there has been a tendency to reduce the number of insurance companies in the insurance market, which will strengthen the processes of concentration, monopolization and competition between powerful players in the insurance market. Under such conditions, the issue of determining the level of competitiveness management of insurers, as well as their competitive advantages and factors that form a competitive position in the market, acquires special relevance and urgency. The versatility of the concept and the actualization of the study of the competitiveness of insurance companies in the insurance market of Ukraine, along with the significant achievements of Ukrainian scholars in this area, determine the need to apply a comprehensive methodology for assessing these processes. To analyze the state of competition in a certain segment of the market, it is proposed to focus on the concentration coefficients and on the Herfindahl-Hirschman Index. The next stage of the assessment is the study of the factors of influence and their ranking by the weight of the impact on the final result. A characterization of the quantitative, qualitative, matrix and graphic methods that can be used in the course of assessing the competitive position, competitive advantages and competitiveness of the insurance company are carried out. As the final stage, an analysis of the efficiency of the insurer’s competitiveness management process based on the SIX SIGMA concept is proposed. It is concluded that managing the competitiveness of an insurance company is a complex process that is formed under the influence of a number of changing and dynamic factors and components, and also has immense number of manifestation forms. That is why the assessment of the level of competitiveness management of insurance companies should be based both on the use of existing methodologies and on the introduction of innovative approaches to the analysis of the level of competitive advantages of business entities in the insurance market of Ukraine.

Keywords: insurance company, competitiveness, concentration of the insurance market, monopolization of the insurance market, competitiveness management.

Tabl.: 1. Formulae: 3. Bibl.: 15.

Kryvytska Olha R. – Doctor of Sciences (Economics), Professor, Professor, Department of Economic Theory, Management and Marketing, The National University of Ostroh Academy (2 Seminarska Str., Ostroh, 35800, Ukraine)
Email: [email protected]
Novoseletska Anna O. – Lecturer, Department of Economic Theory, Management and Marketing, The National University of Ostroh Academy (2 Seminarska Str., Ostroh, 35800, Ukraine)
Email: [email protected]

List of references in article

Arych, M. I. “Otsinka efektyvnosti upravlinnia konkurentospromozhnistiu strakhovoho rynku na osnovi kontseptsii SIX SIGMA“ [Efficiency Assessment of the Insurance Market Competitiveness Management Based on the SIX SIGMA Concept]. Naukovyi visnyk Uzhhorodskoho natsionalnoho universytetu. Seriia «Mizhnarodni ekonomichni vidnosyny ta svitove hospodarstvo». 2019. http://dspace.nuft.edu.ua/bitstream/123456789/29442/1/6.PDF
Bahliuk, Yu. B. “Stratehichnyi analiz strakhovykh kompanii Ukrainy ta svitu“ [Strategic Analysis of Insurance Companies in Ukraine and in the World]. Naukovyi visnyk Poltavskoho universytetu ekonomiky i torhivli. Seriia «Ekonomichni nauky». 2017. http://journal.puet.edu.ua/index.php/nven/article/viewFile/1325/1575
Vremenko, L. V., and Derkach, K. I. “Suchasni tendentsii rozvytku konkurentsii ta monopolizatsii na vitchyznianomu strakhovomu rynku“ [The Modern Tendencies of Development of Competition and Monopolization in the National Insurance Market]. Biznes Inform, no. 3 (2019): 358-364. DOI: https://doi.org/10.32983/2222-4459-2019-3-358-364
Hrytsenko, K. H. “Metod otsiniuvannia konkurentospromozhnosti strakhovykh kompanii na osnovi nechitkoi lohiky“ [Method of Competitiveness Assessment of Insurance Enterprises on the Basis of Fuzzy Logic]. Finansovyi prostir. 2011. https://fp.cibs.ubs.edu.ua/index.php/fp/article/view/14/11
Zaliubovska, S. S. “Analiz konkurentospromozhnosti strakhovykh kompanii - uchasnyts strakhovoho rynku Ukrainy“ [Analysis of the Competitive Capacities of Companies Participating in the Insurance Market]. Naukovyi visnyk Natsionalnoi akademii statystyky, obliku i audytu, no. 1 (2015): 29-34.
Zhuravka, O. S., Pakhnenko, O. M., and Sukhomlyn, A. A. “Doslidzhennia kontsentratsii ta konkurentsii na strakhovomu rynku Ukrainy“ [Study of Concentration and Competition in the Insurance Market of Ukraine]. Visnyk SumDU. Seriia «Ekonomika», no. 1 (2019): 26-35. DOI: 10.21272/1817-9215.2019.1-4
Konkurentospromozhnist strakhovoho rynku Ukrainy v umovakh aktyvizatsii hlobalizatsiinykh protsesiv [Competitiveness of the Insurance Market of Ukraine in the Conditions of Intensification of Globalization Processes]. Kyiv: Lira-K, 2020.
Biletskyi, N. A. “Faktory zabezpechennia konkurentospromozhnosti strakhovykh kompanii“ [Factors for Ensuring the Competitiveness of Insurance Companies]. Stratehichni oriientyry. April 23, 2018. http://libfor.com/index.php?newsid=3174
Prystupa, L. A., and Kharchuk, O. B. “Kontseptualni zasady konkurentospromozhnosti strakhovoi kompanii u suchasnomu rynkovomu seredovyshchi“ [Conceptual Base of the Insurance Company's Competitiveness in the Modern Market Environment]. Ekonomika i suspilstvo. 2017. https://economyandsociety.in.ua/journals/13_ukr/201.pdf
Opeshko, N. S. “Otsinka konkurentospromozhnosti strakhovykh kompanii“ [Assessment of Competitiveness of Insurance Companies]. Efektyvna ekonomika, no. 6 (2019). DOI: 10.32702/2307-2105-2019.5.1
Ionin, M. Ye. “Parametry otsinky konkurentnoi pozytsii strakhovoi kompanii“ [Valuation Parameters of the Competitive Position of Insurance Companies]. Fynansy, uchet, banky, no. 1 (2014): 137-144.
Yevtushenko, N. A., and Khomich, N. O. “Features of Competitiveness Assessment for Insurance Business Companies“. Ekonomika. Menedzhment. Biznes, no. 3 (2020): 15-20. DOI: 10.31673/2415-8089.2020.031520
Opeshko, N. S. “Rozrobka metodychnoho pidkhodu do prohnozuvannia dostatnosti kapitalu strakhovoi kompanii“ [Development of the Methodological Approach to Forecasting Capital Adequacy of Insurance Company]. Naukovyi visnyk Khersonskoho derzhavnoho universytetu. Seriia «Ekonomichni nauky». 2014. http://www.ej.kherson.ua/journal/economic_09-1/90.pdf
Hrytsenko, K. H. “Strukturnyi pidkhid do zabezpechennia zhyttiezdatnostisystemy ryzyk-menedzhmentu strakhovoi kompanii“ [A Structured Approach to Ensuring the Viability of the System of Risk Management of Insurance Company]. Efektyvna ekonomika. 2012. http://www.economy.nayka.com.ua/?op=1&z=1141
Dyakonova, I. et al. “Quantitative Methods Estimation of the Competitiveness of Insurance Companies in the Context of Sustainable Development“. Finansovo-kredytna diialnist: problemy teorii i praktyky, no. 3 (2020): 366-380. DOI: https://doi.org/10.18371/fcaptp.v3i34.215575

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster