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The Main Problems and Prospects for the Development of the Startup Market in Ukraine
Ivanchenko N. O., Podskrebko O. S., Sidletska A. O.

Ivanchenko, Nadiia O., Podskrebko, Oleksandr S., and Sidletska, Alina O. (2020) “The Main Problems and Prospects for the Development of the Startup Market in Ukraine.” Business Inform 4:303–311.
https://doi.org/10.32983/2222-4459-2020-4-303-311

Section: Information Technologies in the Economy

Article is written in Ukrainian
Downloads/views: 3

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UDC 338.2

Abstract:
The article is aimed at analyzing the development of startup market in Ukraine, reviewing the successful Ukrainian startup companies. After analyzing a sufficient number of scientific works and materials, the authors summarized and synthesized the main reasons for the failure and success of startups. The article specifies that in the era of breakthrough technologies and accelerating the digitalization of various business processes, in order to maintain their place in the market and be competitive, it is very important to use modern technologies and business solutions, where startups become the main source of fresh ideas and non-standard solutions for big business. Based on the analysis of the main ranking websites for startup projects, a conclusion has been made about the rapid development of the startup market in Ukraine with active support on the part of the State. The article analyzes the main platforms and resources for promoting startups in the international market and a variety of studies on the selection of criteria for the success of both the national startup projects and the foreign ones. As a result of the study, despite the fact that each startup project is unique and associated with a combination of many details, the generalized factors of success and failure of startups are synthesized. The authors define a set of the internal and external factors that cause direct influence on the success of projects, analysis and accounting of which are a priority before entering the startup into the market. Prospects for further research in this direction will be developing and introducing the mechanisms to improve the efficiency of startup companies. Particular attention should be paid to the protection of intellectual property rights. An important task is to analyze the international experience, on the basis of which it is necessary to create the most comfortable environment for the introduction of innovative technologies, which will become a powerful driver for the successful development of national enterprises and the economy as a whole.

Keywords: startup, success of startup projects, startup market, factors of influence on startups.

Fig.: 2. Bibl.: 30.

Ivanchenko Nadiia O. – Candidate of Sciences (Economics), Associate Professor, Head of the Department, Department of Economic Cybernetics, National Aviation University (1 Lubomyra Husara Ave., Kyiv, 03680, Ukraine)
Email: [email protected]
Podskrebko Oleksandr S. – Candidate of Sciences (Economics), Associate Professor, Department of Economic Cybernetics, National Aviation University (1 Lubomyra Husara Ave., Kyiv, 03680, Ukraine)
Email: [email protected]
Sidletska Alina O. – Student, National Aviation University (1 Lubomyra Husara Ave., Kyiv, 03680, Ukraine)
Email: [email protected]

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