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The Current Status and Prospects for the Development of Both the Global and the National e-Commerce Markets
Kovtun T. D., Matviienko A. P.

Kovtun, Tamara D., and Matviienko, Anna P. (2020) “The Current Status and Prospects for the Development of Both the Global and the National e-Commerce Markets.” Business Inform 4:295–303.
https://doi.org/10.32983/2222-4459-2020-4-295-303

Section: Information Technologies in the Economy

UDC 339.13:[334.722:004]

Abstract:
The article is aimed at analyzing the current status and defining the prospects for development of both the global and the national e-commerce markets. The article displays the dynamics of the world’s population growth along with the development of the world Internet coverage during 1999-2018. The dynamics of the proportion of e-commerce in the world trade are also analyzed. The publication includes a list of countries that are leaders in the global e-commerce market. Sales volumes in the B2C and B2B segments of the global market during 2014-2019 are illuminated and forecast data are presented. The dynamics of the proportion of Internet users in the total population of Ukraine are considered. The analytical indicators of development of the national e-commerce market in the B2C and B2B segments are provided. The largest Ukrainian marketplaces are characterized, and their place in the national e-commerce market is defined. The most popular groups of goods, which are preferred by Ukrainian online consumers, are analyzed. Both the global and the national experience of the introduction of online portals for the provision of electronic services are generalized. The publication highlights the leading trends, and identifies the prospects for development of the global e-commerce market. It is noted that social networks, voice commerce technologies, augmented reality and visual commerce, gaming elements, online assistants, etc. will be used more actively in e-commerce. Resulting from the carried out research it is concluded that both the global and the national e-commerce markets are now increasing their volumes and gaining the loyalty of an increasing number of consumers. At the same time, the key factor in the development of e-commerce is the diversification of technologies and instruments in online communication.

Keywords: global e-commerce market, national e-commerce market, Internet.

Fig.: 8. Bibl.: 18.

Kovtun Tamara D. – Senior Lecturer, Department of International Economics and World Economy, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Matviienko Anna P. – Student, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

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iGov: Portal derzhavnykh posluh. https://igov.gov.ua/1
Karmazinova, V. D., and Kotova, M. V. “Brendynh v elektronnii torhivli“ [Branding in E-commerce]. Naukovyi visnyk Khersonskoho derzhavnoho universytetu, no. 34 (2019): 59-62.
Kokhan, B. A. “Administratyvni posluhy v elektronnii formi: dosvid krain YeS ta perspektyvy rozvytku v Ukraini“ [Administrative Services in Electronic Form: the Experience of EU Countries and Prospects for Development in Ukraine]. Pravo i suspilstvo, vol. 2, no. 2 (2019): 111-115.
Internet Asotsiatsiia Ukrainy. https://inau.ua/
Petrenko, V. S., and Karnaushenko, A. S. “Suchasnyi stan ta perspektyvy rozvytku dostavky produktiv kharchuvannia v Ukraini“ [Current State and Prospects of Food Delivery Development in Ukraine]. Pryazovskyi ekonomichnyi visnyk, no. 1 (2020): 132-138.
Pleskach, V. L., and Zatonatska, T. H. Elektronna komertsiia [E-commerce]. Kyiv: Znannia, 2007.
Yatsenko, O. M., Hriazina, A. S., and Shevchyk, O. O. “Elektronna komertsiia yak element hlobalnoi torhovelnoi systemy“ [E-commerce as an Element of the Global Trading System]. Aktualni problemy ekonomiky, no. 8 (2019): 4-15.
“Global Ecommerce 2019“. eMarketer. https://www.emarketer.com/content/global-ecommerce-2019
“Global Ecommerce Report 2018“. https://www.internetalliance.my/wp-content/uploads/2018/10/Global-B2C-e-Commerce-Country-Report-2018.pdf
“ITU Statistics: Individuals using the Internet“. https://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
“Oberlo: 10 Ecommerce Trends That You Need to Know in 2020“. https://www.oberlo.com/blog/ecommerce-trends
Statista: The Statistics Portal. https://www.statista.com
The World Bank Open Data. https://data.worldbank.org/

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