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Liburkina L. M.

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International Ratings as the Main Characteristics of the International Educational Services Market
Bulkina I. A.

Bulkina, Iryna A. (2020) “International Ratings as the Main Characteristics of the International Educational Services Market.” Business Inform 4:266–273.
https://doi.org/10.32983/2222-4459-2020-4-266-273

Section: Education and Science

Article is written in Ukrainian
Downloads/views: 2

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UDC 339.5

Abstract:
Ratings have become an integral attribute of the global market for educational services. Despite the fact that none of them fully reflects the real picture, it is the ratings that today form the social reality. The main factor of the university’s success is its reputation in the national and international educational markets. In this process, ratings play a key role: getting into the world or national rating for the leading places, the higher education institution (HEI) significantly increases its attractiveness not only for applicants, but also for employers, investors and the State, which can provide it with additional subsidies. The main rating groups, which in today’s conditions form the impression of higher education institution and determine its place among similar institutions in the world, are allocated. The features of each of the allocated ratings are specified, the top of each rating is analyzed. The main difference between international ratings is, first of all, in the preponderation of the valuation of research activities over the valuation of educational and social missions of universities. This explains the position of the Ukrainian HEI in them, because the national educational institutions are still focused on the educational process. Because of this, the organizations that form ratings are positioning the Ukrainian HEI as those being outside the market of educational services. The participation of Ukrainian HEI in each of the allocated international ratings is analyzed. It is defined that the international academic ratings include only classical and technical universities of Ukraine. The same situation is typical for the scientific component of educational activities. At the same time, according to the results of the carried out analysis of Internet ratings, which are now gaining popularity among entrants, Ukrainian HEI do not give due attention to the role and capabilities of the Internet environment, which puts them a few steps lower compared to their global competitors.

Keywords: higher education institution, international rating, educational services.

Fig.: 1. Bibl.: 25.

Bulkina Iryna A. – Candidate of Sciences (Economics), Associate Professor, Department of International Business and Economic Analysis, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

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