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The Factor Environment of the Diversification of Development of Energy Companies in Market Conditions
Mnykh O. B., Savchenko O. K.

Mnykh, Olga B., and Savchenko, Oleksandra K. (2020) “The Factor Environment of the Diversification of Development of Energy Companies in Market Conditions.” Business Inform 1:149–155.
https://doi.org/10.32983/2222-4459-2020-1-149-155

Section: Industrial Economics

UDC 338.2; 338.3

Abstract:
The essence and features of the diversification of development as an economic phenomenon and a dynamic process of changes in market competitive conditions are considered. Relevance of the diversification of development of energy enterprises and the prospects for its investment in the new conditions of development of Ukraine’s economy, which became a member of the European Energy Community in 2011, is proved. Both the foreign and domestic practice of implementing the diversification policies in the energy sector are analyzed. Conceptual models of the influence of external and internal factors on the diversification of development of energy enterprises are build and their interaction is proved. The energy intensity of gross domestic product and the rate of its change based on the built trend for 2010-2018 are provided. The features of the diversification of development of Ukrainian energy enterprises in the conditions of changing political environment and formation of competitive market conditions are defined. It is that the new model of the energy market, in which innovation will play an important role, should be reflected in the management of business processes of energy enterprises, rationalization of the structure of their intangible assets and functional reload in line with new challenges to the management in crisis situations. A quantitative characterization of dynamic changes and performance indicators of the integrated energy company DTEK based on the built regression models is carried out. The strict requirements of the external competitive environment, as emphasized in the work, should change the policy of diversification of energy monopolies in the direction of implementing positive structural-functional changes. The problematic issues of the diversification of energy development at the level of macro- and micro-economy and the directions of further scientific and applied research are defined.

Keywords: diversification of development, diversification of supplies, energy enterprise, energy market, European integration, competition, type of economic activity, efficiency.

Fig.: 2. Bibl.: 16.

Mnykh Olga B. – Doctor of Sciences (Economics), Professor, Professor, Department of Marketing and Logistics, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]
Savchenko Oleksandra K. – Student, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]

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