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Manipulative Impact of Mass Media: Mechanism, Consequences and Recommendations for Counteracting
Shchetinina L. V., Rudakova S. H., Trush O. A.

Shchetinina, Liudmyla V., Rudakova, Svitlana H., and Trush, Oleksandra A. (2019) “Manipulative Impact of Mass Media: Mechanism, Consequences and Recommendations for Counteracting.” Business Inform 5:246–252.
https://doi.org/10.32983/2222-4459-2019-5-246-252

Section: Management and Marketing

UDC 316.658-26.39:[070+654.19]

Abstract:
The aim of the article is to study the manipulative impact of mass media, analyze the mechanism of their influence, as well as develop recommendations to counteract this influence. In the course of the study, a survey of 100 respondents on the manipulative impact of the media on public consciousness was conducted. Based on the results of the survey, it is concluded that there is a large number of methods and techniques to manipulate consciousness of population used by the modern media. This is done, as a rule, in order to suppress or distort reliable information. Thus, 76.1 % of respondents expressed their opinion that the listed methods of mind control have a negative impact on mental health. Therefore, almost 70 % of the respondents are trying to subject information provided by the media to rigorous filtering and only 2.1 % unconditionally believe it. The significance of influence of the media is evidenced by the fact that almost every person uses at least one mass medium. Manipulative effects of the media can be resisted with the help of analytical thinking.

Keywords: manipulation, mass media, public consciousness.

Fig.: 7. Bibl.: 10.

Shchetinina Liudmyla V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Socio-Economics and Personnel Management, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]
Rudakova Svitlana H. – Candidate of Sciences (Engineering), Associate Professor, Associate Professor, Department of Socio-Economics and Personnel Management, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]
Trush Oleksandra A. – Student, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]

List of references in article

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Kostiuk, V. V., Halych, M. A., and Stavytska, A. Yu. “Manipuliatyvni metody v ZMI: istoriia ta suchasnist“ [Manipulative methods in the media: history and modernity]. Derzhava ta rehiony. Seriia : Sotsialni komunikatsii, no. 1-2 (17-18) (2014): 107-111.
Lytvynenko, S. “Polityko-psykholohichni manipuliatsii yak zasib keruvannia masamy“ [Political-psychological manipulations as a means of mass management]. Hileia, no. 75 (2013): 440-443.
“Parlament. Zasoby masovoi informatsii“ [Parliament. Mass-media]. http://www.info-library.com.ua/books-text-7407.html
Polishchuk, Yu., Hnatiuk, S., and Seilova, N. “Mas-media yak kanal manipuliatyvnoho vplyvu na suspilstvo“ [Mass media as a channel of manipulative influence on society]. Ukrainskyi naukovyi zhurnal informatsiinoi bezpeky, no. 21 (2015): 301-308.
“RosZMI zaiavyly, shcho MVF vyznav Krym rosiiskym. U samomu fondi poiasnyly, yak rakhuiut statystyku pivostrova“ [RosMMI declared that the IMF recognized the Crimea Russian. In the fund, they explained how the statistics of the peninsula are calculated]. TSN. 2018. https://tsn.ua/ukrayina/roszmi-zayavili-scho-mvf-viznav-krim-rosiyskim-u-samomu-fondi-poyasnili-yak-rahuyut-krimsku-statistiku-1250760.html?_ga=2.233397725.253547451.1555482126-307803187.1554556810
Sotnykov, A. V. “Manipuliatyvnyi vplyv u suchasnomu media-dyskursi“ [Manipulative influence in modern media discourse]. Naukovyi visnyk DDPU imeni I. Franka. Seriia : Filolohichni nauky. Movoznavstvo, no. 5 (2016): 104-107.
Sotnykov, A. V. “Manipuliatsiia v ZMI: skladnyky ta protydiia“ [Manipulation in the media: ingredients and counteraction]. Naukovyi visnyk DDPU imeni I. Franka. Seriia: Filolohichni nauky. Movoznavstvo, no. 9 (2018): 208-210.
Chik, L. “Zasoby movnoho manipuliuvannia u suchasnykh ZMI“ [Means of linguistic manipulation in modern media]. Literaturnyi protses: metodolohiia, imena, tendentsii. Filolohichni nauky, no. 5 (2015): 121-123.
Polishchuk, Yu., Gnatyuk, S., and Seilova, N. “Mass media as a channel of manipulative influence on society“. Ukrainian Scientific Journal of Information Security, vol. 21, no. 3 (2015): 301-308.

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