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The Economic Efficiency of Producing the Frozen Semi-Product for Smoothie Drink
Odarchenko A. M., Sokolova E. B., Karbivnycha T. V.

Odarchenko, Andrey M., Sokolova, Eugenia B., and Karbivnycha, Tetiana V. (2019) “The Economic Efficiency of Producing the Frozen Semi-Product for Smoothie Drink.” Business Inform 4:233–238.
https://doi.org/10.32983/2222-4459-2019-4-233-238

Section: Economics of Trade and Services

UDC 663.82(664.85:664.8.037.5)

Abstract:
The article is aimed at the economic substantiation of expediency of production at enterprises of food and processing industry of the frozen semi-product for smoothie drink. Considering that the developed frozen semi-product for smoothie has no analogues in the national market, for substantiation of expediency of its production the profit is defined, also its attractiveness and prospects for promotion in consumer market are evaluated. The price of the semi-product is calculated, which makes 79,50 UAH per 1 kg of products, corresponding to market prices for frozen berries and providing competitiveness of the developed semi-product for smoothies. The profit to be received by enterprise will make 13,20 thousand UAH for every 1000 kg of the sold semi-product. The results of the carried out assessment of threats and opportunities on the part of the external environment for promotion of new article in the market, as well as comparison of its strengths and weaknesses confirmed expediency of introduction of the developed semi-product into practical activity of the food industry enterprises.

Keywords: competitiveness, self-cost, consumer market, processing enterprise, semi-product, smoothies.

Tabl.: 9. Bibl.: 9.

Odarchenko Andrey M. – Doctor of Sciences (Engineering), Professor, Professor, Department of Commodity Science, Quality Management and Ecological Safety, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]
Sokolova Eugenia B. – Candidate of Sciences (Engineering), Associate Professor, Department of Commodity Science, Trade and Product Quality Management, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]
Karbivnycha Tetiana V. – Candidate of Sciences (Engineering), Associate Professor, Associate Professor, Department of Commodity Science, Quality Management and Ecological Safety, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]

List of references in article

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Sokolova, E., Aksenova, E., and Piliugina, I. “Investigation of properties of semi-finished products for smoothies during low-temperature storage“. Technology audit and production reserves, vol. 3, no. 3 (2018): 45-50.

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