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Projecting Business Processes of Tourism Enterprise
Stryzhak O. O., Aldoshyna M. V.

Stryzhak, Olena O., and Aldoshyna, Mariya V. (2019) “Projecting Business Processes of Tourism Enterprise.” Business Inform 3:170–175.
https://doi.org/10.32983/2222-4459-2019-3-170-175

Section: Economics of Trade and Services

UDC 338.48:005.4

Abstract:
The article is aimed at generalizing and developing theoretical and methodical provisions, and also practical recommendations as to projecting business processes of tourism enterprise on the basis of use of methodology of structural analysis and SADT design. Scientific views on definition of concepts of process and business process are analyzed. Peculiarities of using process approach in management of enterprise activity are considered. The necessity of application of process approach in practice of tourism enterprises activities is substantiated. Based on the methodology of structural analysis and projecting, the authors have developed and proposed a SADT model of the process of creating and implementing a tourism product, which includes a detailed description of the stages (functions), allowing to implement marketing approach in the activity of tourism enterprise, and also optimize expenses for development and sales of tours. Prospect for further researches in this direction consists in development of the information component of management of business processes of tourism enterprise, in particular in use of software tools at choice of channels of communication, informing customers, forming the demand and the consumer preferences of the tourism product buyers.

Keywords: business process, process approach, tourism enterprise, tourism product.

Fig.: 1. Bibl.: 16.

Stryzhak Olena O. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Tourism, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Aldoshyna Mariya V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Tourism, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

List of references in article

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